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As Amazon's various regulations continue to intensify, this e-commerce territory, once full of opportunities and wealth, is also full of variables under the new rules. The storm of account suspension continues to sweep sellers, and at the center of this storm is a big seller with an annual revenue of over 700 million. A seller with annual revenue of 700 million yuan faces suspension of account
KJ123 learned that a seller with an annual revenue of over US$100 million (RMB 700 million) was in danger of having his account deactivated because he did not receive a postcard for address verification and was unable to complete the address verification required by the Consumer Notification Act within the specified time.
▲ The picture comes from the seller forum
According to the seller's feedback, the Amazon team that was originally responsible for sending and verifying the postcards encountered problems during the two delivery processes. The first postcard was not sent at all, and the second postcard was lost during transportation. It is reported that the third postcard is still in the preparation stage. During this period, the seller had multiple rounds of communication with customer service through the case system regarding the issue, and also filed a complaint with the relevant department, but still could not get an effective response. According to the seller, since he has invested a huge amount of money on the Amazon platform, suspension of his account will cause immeasurable losses, so he hopes that Amazon officials can intervene quickly and provide further assistance. Many sellers expressed their sympathy and questioned Amazon: "It seems absurd to me that a large company that ships products to customers can't ship and deliver a simple card!" At the same time, many sellers said that it was hard to imagine that a seller of such a large scale would also encounter a suspension storm; and some sellers expressed doubts that such a large seller did not have a professional team to handle related issues. In this regard, some sellers believe that in the face of Amazon's complex rules, no matter the size of the seller, they are all subject to the same set of rules and face the same difficulties. Under the strict control of Amazon's rules, even powerful sellers can still make mistakes and violate regulations due to external factors, and then encounter the problem of suspension. This also caused the sellers to sigh: "I had nothing to do with this, but I still feel anxious. Is this the future for all of us?" Fortunately, Amazon responded to this and said that since the seller's account had been marked as undelivered, the official said that the account would not be deactivated . Currently, the seller's account has returned to normal. The suspension of service caused by the Consumer Act
In fact, since the release of the U.S. Consumer Notification Act, many sellers have been stuck in the dilemma of having their accounts suspended due to problems such as not being able to receive postcards. KJZ123 learned that the U.S. Consumer Notification Act will come into effect in June 2023. To ensure that sellers operate in compliance with regulations, Amazon requires sellers to submit relevant business information including address information every year, and compliance verification is required. During the address verification process, sellers need to complete the verification by receiving a postcard from Amazon . If the seller fails to complete the verification within the specified time limit, there is a high risk of having the payment withheld or the account being suspended. Since April 2024, Amazon sellers have received a new round of consumer law verification notices. It was also during this period that many sellers encountered problems such as not being able to receive postcards and fell into panic about permanent suspension of their accounts. "Amazon sent me an email 3 days ago saying if I don’t provide the information within 19 days they will permanently deactivate my account. If we are still working on the issue or the card still hasn’t arrived after 19 days, will Amazon close my account?" ▲ The picture comes from industry insiders At the same time, in this account deactivation crisis, many sellers who were initially unable to receive postcards had their accounts suspended while waiting for new postcards. Although some sellers received assurances from Amazon that their accounts would not be suspended, the lack of orders during the deactivation period led to an increase in order cancellation rates, and their accounts faced deactivation again. "We have an account health guarantee, but that doesn't mean anything." In addition, sellers are also dissatisfied with the use of postcards for address verification. On the one hand, the logistics company chosen by Amazon , USPS, has frequently had problems with lost items ; at the same time, some sellers pointed out that the address that needs to be verified has been verified in the bank statement , so the suspension caused by the loss of postcards by USPS is not reasonable. On the other hand, in the event that the postcard cannot be delivered, the seller hopes to relax the time limit and complete the verification by re-sending the card; and they believe that important documents should be sent by express delivery rather than postcards, and they are willing to pay the corresponding fees for this. This incident on Amazon has left many sellers disappointed with Amazon's "inhumanity". Violations caused only by non-subjective factors often lead to suspension of their accounts. In response to this, some sellers pointed out that when relevant problems arise, Amazon, which always strictly follows the rules, will make things extremely complicated and even almost impossible to solve the problem. Industry insiders said that Amazon's relevant departments have been inactive for a long time and lack a sense of urgency for any problems that need to be fixed. When sellers ask for help, they often get the reply that "it is not within the department's scope of responsibility", making the problem difficult to solve. To solve the problem from the root, Amazon's top management must make changes. However, in the absence of external stimulus, sellers are pessimistic about this.
Operators who choose to play the role of sellers need to do a lot to survive Amazon's strict rules. In addition to strictly abiding by the established rules, the first thing to do is "not to put all your eggs in one basket", always keep alternative plans, and stand firm in the changing storm. Author ✎Heyu/KJ123 Disclaimer: The copyright of this article belongs to KJ123 and may not be reproduced without permission
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