Traffic Guidance Strategies for New Amazon Sellers

Traffic is the core goal of Amazon sellers' daily efforts, because without traffic, there will be no sales and profits. For new Amazon sellers, attracting traffic is crucial. Here are some effective traffic attraction strategies:

1. Organic search leads to traffic :

• Product sales and keyword matching: Increase product sales, ensure keyword matching, maintain good product reviews and clicks, and fast shipping speed.

• Optimize keywords: Update keywords regularly to ensure that the Chinese and English brand names in the product titles are standardized. Incorrect keywords will affect search results.

• Choose keywords carefully: New sellers should carefully choose keywords instead of blindly choosing popular keywords. It is more important to choose keywords related to your products.
  
  

2. Advertising guides traffic :

• PPC and CPC advertising: Use PPC and CPC advertising to improve product rankings. Especially suitable for new products. Make sure the advertising keywords are set accurately to avoid unnecessary invalid traffic.
  
  

3. Related traffic guidance :

• Ad ranking relevance: Ad ranking is related to factors such as bid, click-through rate, sales volume, product price and rating. Ensure product quality and bid are appropriate to improve ad ranking.
  
  

4. Deal traffic guidance :

• Deal traffic promotion: Deal traffic can quickly promote product sales. Use Amazon promotion service agent to obtain this traffic.
  
  

5. Off-site promotion traffic :

• Social media advertising: Use social media advertising (such as Facebook, YouTube, Twitter, Instagram, Pinterest) and off-site advertising such as Google AdWords. Conduct small-scale test runs to obtain conversion data, and then optimize the advertising strategy.
  
  

These strategies can help new Amazon sellers attract traffic, achieve sales growth, and succeed. Traffic attraction is an ongoing process that requires constant adjustments and improvements while maintaining product quality and customer satisfaction.