"KPMG US Consumer Pulse Survey Report": These categories are worth paying attention to in 2023!

It is learned that according to the latest "U.S. Consumer Pulse Winter 2023" report released by KPMG, American consumers' spending on groceries and automotive supplies this winter will be much higher than last year.

The report shows that American consumers will spend their money in these categories:

• Food and groceries (58%)

• Automotive products (54%)

• Toys (42%)

• Furniture (41%)

• Personal hobbies (38%)

• Restaurants (38%)

• Electronic products/electrical appliances (34%)

• Office/school supplies (32%)

• Clothing (32%)

The report highlights that compared with the same period last year, American consumers' spending on food and groceries will increase by 15% this winter, and spending on automotive supplies will increase by 11%.

Factors driving American spending on groceries and automotive supplies include:

Food and Groceries

• Price increase (91%)

• Eating more at home (27%)

• Increase in family members (13%)

Car Supplies

• Higher gasoline prices (79%)

• Driving more often (28%)

• Increased road tolls (19%)

Other important findings from this study include:

• In 2022, more than four in ten (44%) consumers said their household income increased by an average of 16%, while 21% said it decreased by 31%.

• Consumers expect to spend less online across all categories in winter 2023 compared to winter 2022.

Matt Kramer, head of KPMG's consumer and retail industry, said: "The monthly retail report for January was far above expectations. Our recent consumer pulse survey shows that consumers' income in January was basically up or the same as the previous year, and they managed their household budgets by shopping around, looking for promotional discounts and delaying major purchases. In 2023, consumers will spend more on necessities, especially groceries, cars and personal care. At the same time, they will not miss activities and experiences, and industries such as travel and restaurants will perform very well."

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.