Thanksgiving e-commerce sales are expected to exceed $6.2 billion in 2021! Will Americans shop online in advance?

Walmart, Target and Best Buy have announced that their offline stores will be closed during Thanksgiving this year, which means that a large number of American buyers will choose to buy Thanksgiving gifts online. This is positive news for retailers and sellers.

• E-commerce sales during Thanksgiving reached $4.13 billion in 2019, and eMarketer predicts that this figure is expected to reach $6.21 billion in 2021.
• eMarketer predicts that U.S. e-commerce sales will reach $20.688 billion in 2021.
• eMarketer predicts that holiday e-commerce sales in 2021 will account for 18.9% of total retail e-commerce sales, up from 17.5% last year.

It is understood that given that this year's "holiday sales season" may be affected by global supply chain disruptions, eMarketer predicts that the 2021 "holiday sales season" will usher in a sales peak ahead of schedule, and buyers may purchase in advance in order to get the products they need.

In addition, since the COVID-19 pandemic in 2020 has greatly suppressed offline "holiday sales season" sales in the United States, eMarketer predicts that a large number of retailers in the United States will launch online promotions in advance this year to maximize holiday sales and extend the 2021 "holiday sales season". MAZ123 hereby reminds all sellers to prepare early for the peak season!

Editor ✎ Estella /

Statement: This article is copyrighted and may not be reproduced without permission.