Amazon has made another big move! Starting from January 7, 2025 , Prime member-exclusive discounts will be officially incorporated into the price discount tool, and all sellers will need to use one tool to handle all discount settings.

The purpose of the new policy is to improve the seller experience and simplify the discount operation process, but this also means that sellers need to pay special attention to some important adjustments and key time nodes!

Time nodes: You must remember these days!

December 31, 2024: The Prime members-only discount tool will close the channel for creating new discounts.

January 1, 2025: Sellers will no longer be able to add discounts through the original tool.

January 7, 2025: The Prime members-only discount tool will be completely removed from the shelves, and all related functions will be transferred to the price discount tool.

Want to create a Prime member-only discount? Follow these steps:

Open the [Advertisement] page and click the [Price Discount] option.

Select Create a price discount.

Fill out the form and select "Prime Members" as the target audience.

Note: The prerequisite for using the price discount tool is that your store feedback score must be at least 3.5 stars! If the score is lower than this, not only will the discount not be created, but the original planned discount will also be cancelled.

Permission adjustment: Don’t forget these settings

Sub-account permissions: need to be enabled manually. The path is [Settings] → [User Permissions] → [Global User Permissions] → [Manage Permissions]. You can set it to "View only" or "View and edit".

Recommendation: Sellers should adjust permission settings as early as possible to ensure that team members can smoothly connect to the new tools.

How to deal with it? Sellers need to be prepared

Get familiar with new tools : Learn the functions of price discount tools in advance to avoid being in a rush after January 7th.

Improve the rating: If the rating is close to 3.5 stars, you should quickly optimize the customer service process to improve customer satisfaction and avoid being unable to use the tool due to score restrictions.

Optimize promotional plans: Rationally arrange Prime membership discounts to ensure that new rules are met while increasing conversion rates.

Super detailed SOP for Amazon seller brand authorization