For cross-border e-commerce sellers, the quality of product selection determines the success of their business. In order to solve the problem of sellers' difficulty in product selection, we launched this product selection series, carefully selecting the top 10 products that are most worth investing in from 10 categories, to provide sellers with a direction for product selection.

In today's article, we will look at 10 creative lamps . Are there any you haven't seen before? If you are considering opening a lamp store, I hope this article can bring you some inspiration.

The lighting and lamp niche market has a bright future. If you find a variety of potential lamps, then it is the lamps that will light your way to success in cross-border e-commerce. As shown in the picture, this oval LED lamp has many functions and can be used as a reading lamp, desktop lamp, night lamp, bedside lamp, etc.

Marketing strategy : Sellers can add multiple keywords to product titles/product descriptions/background keywords so that consumers can search for your products. In addition, this oval LED light may also make consumers buy on impulse. So you can choose to run Google Shopping ads. After consumers enter relevant search terms, your product will appear on the search results page. The appearance of this product may make them buy it immediately.

Google Trends data shows that star lights and fairy lights have high search volume. So if nothing unexpected happens, wall-mounted lighting, such as photo-clip star lights (Photo Twinkle Lights), will also be popular.

One way to determine whether a product will sell well is to look at the number of suppliers that provide the product. So, we went to Alibaba to verify and found that there are many suppliers of star lights, so you can sell a lot of types.

Using the Keywords Everywhere tool, we found that the keyword "fairy lights" has nearly 160,000 searches per month. It can be seen that selling such products can survive in the niche market. You can create a lighting series in your store and sell a variety of star lights and fairy lights.

Marketing strategy : Make your own product pictures. If you are not good at taking pictures, you can contact influencers on social media to take pictures of your products, and then upload the pictures to social platforms such as Pinterest , Instagram and Facebook . Girls who are planning to decorate their rooms may be interested in this product . Keep this in mind so that you can determine the audience when placing advertisements.

When selling night lights, don't ignore people who read late into the night and offer them a product that's tailored for them. Reading lamps are very popular among people. The keyword " reading light " is searched 22,200 times per month . That's enough to make you add a product line in your store dedicated to selling night lights. Unlike regular desk lamps, reading lamps clip onto your books to reduce the light in the room so you don't disturb your roommates when you're reading late at night.

Marketing strategy : The target audience for the reading lamp is students or parents . If the target audience is students, you should place the advertisement before the period exams or the beginning of the school year. If the target audience is parents, you can write an advertisement to encourage their children to read before bedtime.

If your audience is mostly young parents, you can promote this wave projection night light to them to solve the problem that children are afraid to sleep alone at night. As shown in the picture, this wave projection night light can project blue wave ripples on the ceiling, covering the room with a thin layer of light. In addition, this product is also suitable for lighting the toilet late at night.

Last year, the search volume for this product showed a rising trend.

Marketing strategy : When promoting your product to consumers, you can emphasize that this product is better for lighting the house late at night. The light from this product is not glaring, so it won't disturb people when used late at night. First, it can be used as a reading lamp, and second, it can also be used as a bathroom lamp. In addition, since this product is battery-powered, users can place it anywhere without connecting it to a socket .

Outdoor sports enthusiasts will love this headlamp. It would be very scary to find a toilet in the dark at 3 am without a good light. This outdoor camping headlamp can help people solve this problem.

Interestingly, the search volume trend of the keyword headlamp is very stable every year, which means that this is a stable product. Winter is the peak season for outdoor headlamps .

Marketing strategy : Headlights can be promoted in many niche markets. For new sellers, you can promote it to outdoor sports enthusiasts such as camping/hunting enthusiasts. In addition, you can also promote it to fitness enthusiasts, such as night running/night cycling enthusiasts, especially in winter, when good visibility is a matter of life and death.

Even for workers who need to work outdoors at night , this product is also very useful. You can use Facebook ads to target audiences based on job content and interests in order to find the most ideal customers.

According to Google Trends, more people are looking for wall lamps/chandeliers. As shown in the picture, this chandelier has 5 colors, which provides options for customers who like specific colors.

The search volume for the keyword wall lights reaches about 90,000 times per month , indicating that this type of lighting is quite popular. In addition, the rating of this product can reach 4.7 stars, indicating that consumers are quite satisfied with this product.

Marketing strategy : For wall lamps, you can promote them through furniture and decoration blogs . Contact bloggers in your niche and discuss adding your product links and pictures in their articles to attract more audiences. If people click on the link to your store through the article, it is very likely that they are here to buy your products. At this time, you can collect data and create retargeting ads for this product to bring back consumers who did not place an order during their first visit.

Does the title make you feel like there's a "traitor" in the article? But this product is actually very interesting. It's a wireless Bluetooth speaker in the shape of a light bulb. It can not only emit light but also change colors . This product is very suitable for creating an atmosphere when hosting a party at home.

In fact, generally speaking, most consumers look for lamps and lighting based on search, that is, consumers usually search before buying products. However, this light bulb-shaped wireless Bluetooth speaker is also a type of product that inspires consumers to buy impulse.

Marketing strategy : This is an impulse product, you can use Facebook or Instagram for marketing . The target audience can be people who like to host parties at home or go to clubs, or people who like to listen to EDM music. Sending product information to customers through Facebook groups/Instagram private messages can help you get more sales.

As Instagram becomes more and more popular, so do selfies. With this selfie magic, you can take good-looking photos no matter how dim the environment is. In the past six months, the sales of this ring selfie fill light as shown in the picture are quite large, reaching 27,000 . This fill light has 3 colors, providing different choices for consumers with different preferences. In addition, this ring selfie fill light is suitable for a variety of models, such as iPhones, Samsung, Sony and Motorola.

Marketing strategy :

• Consider running Facebook ads, where the target audience can be grouped by different phone models. For example, if your selfie fill light is suitable for iPhone 7 series phones, you can run ads to users who own iPhone 7 series phones. Alternatively, you can also segment the audience based on gender and interests.

• You can contact Instagram or YouTube influencers who are good at taking photos and ask them to take selfies with your fill light and upload them to their social platforms.

No one likes to be woken up by the glaring ceiling light in the bathroom when they get up in the middle of the night to go to the toilet, so someone invented the toilet light shown in the picture. This toilet lighting lamp uses batteries and the light is very soft. People who get up in the middle of the night to go to the toilet can find the location of the toilet without turning on the ceiling light.

At the same time, it is also suitable for people who often need to use the bathroom in the middle of the night. In the past six months, 2,700 consumers have purchased this product, indicating that it has a large market demand . In addition, the product keyword "toilet light" has nearly 10,000 searches per month .

Marketing strategy :

• Toilet lights are also impulse buys, suitable for advertising on Facebook/Instagram. You need to grasp the purchasing psychology of consumers. When determining the target audience, you should choose those who need to use the bathroom late at night and don’t want to be disturbed by glaring lights, such as parents with children under 12 years old at home.

• In addition, there are a lot of consumers who search for products by keywords. You can also write related blogs around the keyword "toilet light" and then create Google Shopping ads and text search ads.

Google Trends research results show that September to November each year is the peak season for the sale of small and exquisite decorative lights. If you are considering adding a decorative light product line to your store, there are many popular products on the market for you to choose from.

Marketing strategy : Since product keywords such as novelty lights have low search volume, you should promote them as impulse purchase products when creating a marketing strategy for this product. You can focus on using Facebook and Instagram platforms for marketing, targeting users who are celebrating festivals/holidays or important anniversaries. For example, heart-shaped decorative lights are suitable for couples celebrating their wedding anniversaries or newly engaged couples, and can also be promoted on Valentine's Day. Shark-shaped decorative lights are suitable for audiences who like sharks.

Notice: Different decorative lights have different audiences, so be sure to target specific audiences based on the specific product, rather than creating the same ad for your entire product category .