A large number of ASINs have been restricted! This operation will directly affect the IPI score!

Recently, Amazon issued a high-risk operation warning that adding promotional information or company details in product descriptions will cause ASIN to be restricted, which will directly affect the IPI score.

As early as May this year, Amazon raised the IPI threshold score for Q3 from 350 to 400. In July this year, the index soared directly to 500 points, and the evaluation period was brought forward by 5 weeks. Those with low IPI scores between July 13-19 and August 10-16 will face storage restrictions from August 16 to December 31.

The peak season is approaching, and you can imagine the importance of IPI scores to FBA sellers.

Amazon's official explanation for this is as follows:

The product descriptions you edit and upload on Amazon should be relevant to the product.

Product-related shipping information cannot be added to the product description. Sellers cannot use seller detailed information or any other redundant information for seller marketing. If the product has no relevant detailed information, you can choose not to fill it in.

If a seller adds promotional information or company details to the product details page, it will directly affect the seller’s IPI score, thereby affecting the seller’s ability to sell through FBA on Amazon.

Amazon’s original notice is as follows:

The notice clearly states that the seller's listing should not include the seller's name, email address, website URL, company details, or other product sales information. Promotional language such as "sale" and "free shipping" should not appear in the listing product description.

If your ASIN is suppressed due to violation of this policy, you will receive a relevant email in the performance notification. You can fix the product information through the edit link in MYI to remove the prohibited text, or make a bulk update to the feed. Once corrected, the listing will be automatically restored within 24 hours and the ASIN will be activated .

The new FBA regulations are about to be implemented. The editor has once again sorted out some IPI policy-related information for everyone. I hope that sellers can clearly understand the IPI score and reserve more inventory during the peak season.

The new regulations mainly affect the following ten aspects of FBA sellers: