|
▶ Video account attention cross-border navigation Today, the topic #Musk suddenly fired 80% of Twitter contract workers# became a hot search. According to news from Twitter, Twitter has terminated the contracts of 4,400 contract workers, accounting for 80% of the total number of 5,500 contract workers . This layoff will have a significant impact on the content review and core infrastructure services that keep the website running normally. Since May this year, a wave of layoffs has swept across the entire US technology circle: Meta announced a 13% layoff (over 11,000 employees), and the hiring freeze will be extended to the first quarter of next year; Intel was reported to be planning to lay off thousands of people; Amazon cut multiple departments and froze hiring... The reasons for this can be seen from key words such as "growth expectations failed to materialize", "revenue and profits fell short of expectations" and "inflation" in the third-quarter financial reports released by technology giants in October. In this year's weak global economic environment, technology giants that are industry unicorns are not immune to the impact, let alone cross-border sellers whose profits are being squeezed by various costs. Big-selling employees are given indefinite leave? It was learned that a seller recently revealed that a well-known seller in Guangzhou sent a holiday notification email to its employees. The notification email mentioned that due to the harsh external environment this year, continued supply chain disruptions and long payment collection cycles for overseas warehouse business, the company will reduce investment in unprofitable product lines and close holidays early. The employees who received the email belong to the under-profitable business segments and will start their holiday on November 10. The end time of the holiday is currently difficult to determine, and they are not allowed to work for any third party during the holiday. ▲ The picture comes from the seller communication group It is worth noting that, as can be seen from the email, regarding employee salaries, the company will pay full salary in the first month of the holiday, but from the second month onwards it will be paid at 80% of the local minimum wage , and five insurances and one fund will be paid as usual. It is learned that the current local minimum wage standard in Guangzhou is 2,300, and 80% of it is 1,840 . After deducting five social insurances and one housing fund, the employees' wages are almost gone. For the employees who are "forced to take leave early", it can be said that they are surprised rather than happy. As a result, once the news spread, it caused heated discussions in the cross-border circle: "There's no telling when I can come back to work, and I can't work for a third party. Is this an indefinite leave?" "Is the company trying to get people to resign voluntarily without paying compensation?" "It's difficult for businesses, but it's shameless to operate like this." The retailer had been caught up in layoff crises many times before, and internal sources revealed at the time that the retailer's series of measures were aimed at reducing costs and increasing efficiency, using roundabout policies to allow employees to "back off when they see difficulties." However, as of now, this speculation has not been confirmed. Since the beginning of this year, affected by the external environment of continued global economic downturn and high inflation, many cross-border companies have announced early holidays, and many cross-border factories have announced suspension of work and production. Has the cross-border winter arrived quietly? As we enter 2022, with the disappearance of the dividends from the epidemic, cross-border sellers have suffered the backlash of overstocking . Constrained by inventory backlogs and storage fees, they have fallen into a period of difficulty in cash flow turnover . Subsequently, a series of adverse chain reactions have occurred on the supply side: many factories have been defaulted on loans by sellers, finished products have been piled up, and operations have fallen into an extremely severe and vicious cycle. According to incomplete statistics, in April 2022, more than 1,000 factories in the cross-border e-commerce industry closed down, and by May, nearly 300 factories had closed down. In addition, many cross-border suppliers have announced suspension of work and production. In June this year, a factory in Dongguan that specializes in supplying cross-border merchants encountered serious operational difficulties due to a sharp drop in orders and obstruction of payment collection. As a result, it was forced to announce the suspension of work and production from June 27 , and there is still a large amount of debt to be repaid. ▲ The picture comes from the seller communication group In July, the announcement by a well-known cross-border supplier in Dongguan that it would officially stop production and close down from July 18 shocked the cross-border circle. It is reported that this factory with 1,000 employees, founded in 2010, had a monthly production capacity of 400,000 units at its peak, and was an important supplier to many well-known big sellers. However, under the impact of multiple internal and external factors, the supplier was also forced to go bankrupt. ▲ The picture comes from the seller communication group As the global economic situation becomes increasingly severe and competition becomes more intense this year, the myth of cross-border e-commerce "digging for gold everywhere" is obviously outdated. Some even believe that under the impact of multiple factors such as the epidemic and high inflation, the winter of the cross-border e-commerce industry has quietly arrived. However, according to professional financial media reports, with the Black Friday and Christmas shopping season approaching, China's cross-border e-commerce has entered its peak sales season. Many logistics companies have also opened new logistics lines to ensure the smooth export of goods. Although many sellers said that they still haven't felt the atmosphere of the peak season, some sellers have already felt the "peak season orders" and are expected to make a lot of money. As the saying goes: Don't think this place is bad, there are troubles everywhere. Under the epidemic, all industries are in decline . Compared with other industries, the gold-digging opportunities in the cross-border e-commerce industry are still more eye-catching. For current cross-border sellers, following the laws of market development and accumulating survival advantages may usher in the next opportunity for an explosion. What do you think about this? Welcome to discuss in the comment area~ |
