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Looking through the 2023 report card, the cross-border e-commerce industry as a whole showed a positive development trend: data from the General Administration of Customs showed that China's cross-border e-commerce imports and exports in 2023 were 2.38 trillion yuan, a year-on-year increase of 15.6%. At the same time, looking forward to 2024, the market trend is unpredictable, and the competition is intensifying. Today's cross-border sellers are still eager to find a breakthrough in the fierce competition. ChatGPT, which emerged at the end of 2022 and set off a storm of artificial intelligence revolution, has become a highly anticipated growth variable. However, judging from recent news, there are many sellers who cannot grasp this variable well. It is learned that according to foreign media reports, recently, when searching for "OpenAI policy" on Amazon , multiple linked product names appeared: "I apologize but I cannot complete this task which goes against OpenAI use policy". ▲ The picture comes from foreign media According to the investigation , the products that display errors include cables, table and chair sets, awnings and other products, and there is no specific direction. And from the reasons , the "OpenAI Usage Policy" violated by these products is also varied and irregular. ▲ The picture comes from foreign media In addition, it was found that although other Amazon products did not show "violation of OpenAI usage policy", some product descriptions were also full of obvious AI error messages. For example, the product description of a table and chair set showed: "Our [product] can be used for a variety of tasks, such as [task 1], [task 2], and [task 3]." Currently, the product has been removed from the shelves. According to the report, these messages indicate that some Amazon sellers may be using ChatGPT to quickly generate product names or product descriptions, and put the listings on the shelves without proofreading them , which will lead to a large number of AI-generated error messages on Amazon pages. As of press time, when searching for keywords such as "OpenAI policy" on Amazon again, these products are no longer on the homepage. Industry insiders mentioned that as the news spread rapidly on social media, some products seem to have been removed from Amazon. It is understood that using ChatGPT to create product names or descriptions does not violate Amazon's policies. In 2023, known as the "first year of AI", Amazon launched a number of AI tools, including the AI tool in September that can help sellers create product descriptions and titles. However, due to the common limitations of AI tools on the market, such as single training models and insufficient ability to analyze complex problems, the problem of the proliferation of difficult-to-detect AI content has spread to major platforms including Amazon. Currently, many posts generated by AI can be found on platforms such as Twitter and LinkedIn. Some time ago, the AI automatic title modification function launched by Amazon was also complained by many sellers. It was learned that some time ago, a seller reported that the title of one of their hot-selling variants was suddenly changed to a very concise title, resulting in a sharp drop in orders . After revising the title, the backend showed that it had been recognized, but 12 hours later, there was still no movement on the title on the foreground. ▲ The picture comes from Zhiwubuyan After submitting the modified title through the help page, the seller learned that the title was modified by Amazon's AI function. It is understood that not long ago, in the article "Sales volume plummeted! A large number of listing titles were tampered with by Amazon?", it was mentioned that Amazon had sent a relevant email to some sellers, informing them that it was trialing a new plan to use AI functions to modify titles. If the sellers object to the changes, Amazon will retain the existing attribute values. However, based on feedback from sellers, most sellers did not receive relevant emails before their titles were modified by Amazon AI , so they were caught off guard by the title changes, which affected product sales. Some industry insiders mentioned that this is an "old problem" when Amazon is trialing new features. Only by paying close attention to page changes can Amazon sellers minimize the impact of sudden policy changes. Fortunately, some sellers have found an effective solution to the problem of Amazon AI modifying titles: Step 1: Enter the [Help] of Amazon backend; Step 2: Select [Update product name, description, and bullet points], then select the [Product Name] attribute; Step 3: Enter the ASIN and then the product name (Note: you need to write the variant according to the recommended rules first, and then modify it later); Step 4: When Amazon prompts that "Artificial intelligence has been used to add a specific value to the title", select [Yes] to request the removal of the value and fill in the reason. ▲ The picture comes from Zhiwubuyan As of press time, some sellers whose titles had been modified by Amazon AI have successfully completed the above steps. As the saying goes: If you want to do your work well, you must first sharpen your tools. A foreseeable development trend is that in the face of unstoppable technological innovation, whether for cross-border sellers or Amazon, more accurate use of AI and a deeper understanding of AI will become the mainstream in the future. What do you think about this? Welcome to discuss in the comment area~
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