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The popularity of Amazon has led more and more sellers to choose to settle in Amazon.
However, with the influx of more and more sellers, Amazon has become more stringent in reviewing the account registration of new sellers. Recently, "Amazon store registration requires household registration and various notarized certificates, video verification, and address verification" has become a hot topic among sellers. About Address Verification On April 22, a seller posted a screenshot of the address verification when he registered his account in the seller communication group, and stated that the address verification had been completed through video verification.
It is reported that the address verification process is: 1. Amazon will mail a postcard containing an address verification code to the address provided by the seller when registering. 2. The email is expected to be delivered in 7 days and the logistics status will be displayed. 3. After receiving the verification code, the seller fills it out on the page and proceeds to the next step. The seller said that address verification comes after video verification, so what about the earlier video verification? In fact, as early as March, many sellers reported that they encountered video verification when registering Amazon stores.
Video verification details The following is the content of the email sent by Amazon to sellers↓↓↓ The video verification is a new pilot program designed to speed up the identity verification and registration process for new sellers entering Amazon , reducing the overall time to less than 30 minutes: this program will end on March 31. Unlike online material review, Amazon specialists will help sellers complete identity verification in real time through video conferencing. Joining this program can speed up the seller registration and identity verification process and get results within 24 hours. Materials that sellers need to provide during the video conference: 1. Original Chinese citizen ID card or passport. 2. Paper version of business license. The name of the legal representative should be shown on the business license, which should be consistent with the name on the ID card. If you are not the legal representative of the company: Please arrange for the legal representative of your company to complete identity verification via video conference, or ensure that you have been authorized by the company and can bring the original ID card and business license of the legal representative to complete identity verification at the appointment. If the seller confirms his agreement, he can complete the following steps to participate in this program: 1. Before scheduling a video meeting, please start registering your account using the registration link sent to you by your Amazon account manager. * Please upload the relevant materials in the last step of the identity verification process, but do not click the "Submit#" button. The submission operation will be completed during the video conference. 2. Please provide a time that is convenient for you to attend the video conference (please provide a time within the working hours of 10:00-18:00 on weekdays) 3. Email address used to register Amazon account: xxx@
Amazon will send a confirmation email to the seller within 24 hours before the appointment time with instructions on how to join the video conference. Regarding this video verification, many sellers also expressed their opinions:
Sellers believe: Amazon is currently unable to confirm the authenticity of some bills. Video verification means that the system thinks there is something wrong with your information. However, this policy requires manpower and is unlikely to be truly implemented in all sites. And there is no need to worry if the information is real. Later, another seller inquired about the matter that "I heard that Amazon will add two-step verification to all existing account videos in June." However, the answer I got from the investment manager was: I don’t know when it will start, but if you want to speed up the application process, you can use video verification. It has not been confirmed that old accounts will also need video verification in the future.
The impact of both on sellers Why is Amazon so strict for new sellers to register accounts?
In fact, sellers are well aware of this. There are too many fake information being sold, so Amazon has begun to eliminate it from the root to reduce the entry of low-quality accounts.
In addition, during the epidemic, facing the overseas mask bonus market, a large number of new sellers poured into the Amazon market . Some sellers only sought profits and ignored the rules of the Amazon platform. Behaviors such as selling fakes at high prices caused complaints from buyers, which led to a wave of negative reviews on Amazon sites and damaged Amazon's reputation. This must be one of the triggers for Amazon's strict verification of account information. Sellers with authentic information Regarding the video verification and address verification, if the information provided by the seller when registering the account is authentic, there is no need to worry. If such a verification process is fully implemented in the future, it will speed up the account application process, which is actually a good thing. At the same time, because the entry of accounts is standardized, the situation of buying and selling accounts may gradually decrease, and sellers will be able to better engage in healthy competition on the Amazon platform. For multi-account sellers In order to share the operational risks, many sellers, or those who sell goods in bulk, have dozens or even thousands of accounts. Most of these accounts are registered with only the company's business license and legal person ID card. If the account is subsequently closed, it will be disadvantageous to the seller.
Some sellers have received information that if the internal test goes smoothly, video verification and address verification will be implemented as early as May. Although there is no official news to verify the authenticity of the news, it has successfully caused the service provider's accounts to increase in price again.
The prices of shops in the hands of service providers have been rising day by day, and now they are even higher. I wonder if sellers are ready to start looking for shops, or just register with real information? Before one crisis is over, another crisis arises. When sellers still have many disputes about address and video verification, some sellers say that they have encountered Amazon asking for various notarized documents! Identity cards, business licenses, personal bills , and even social security and housing provident funds need to be notarized? Sellers who don’t understand may say: My brother-in-law’s series of actions are more than enough to be awarded the title of confusing behavior.
Here is some information for sellers: Amazon is a US company and does not recognize the Chinese business license, ID card, and household registration booklet of companies registered by Chinese sellers. Amazon cannot verify the authenticity, so they require companies registered by Chinese sellers to have their business license notarized at a notary office in China. In other words, sellers are required to prove that "I am me". Unexpectedly, the police station was alerted because the information and procedures required by Amazon were complicated. Registering an Amazon account alerted the police station? On April 23, Weibo blogger @秦建刚-Focusing on cross-border e-commerce posted a Weibo post↓↓↓
▲ Screenshot source: @秦建刚-Focus on cross-border e-commerce The blogger said: " Registering an Amazon account has alarmed the police station. Opening an account is so difficult. Proving that I am me and my mother is my mother really stumps a large number of new entrants. Many people end their cross-border e-commerce Amazon career from the first step of opening an account." The attached picture shows a certificate from a police station. In response to Amazon’s cumbersome requirements, the police station solemnly stated in the certificate: Do not embarrass the people. Please simplify the “my me”, “I am alive” and ridiculous certificates that make it difficult for the people to get things done, make them run around and feel heartbroken.
▲ The picture comes from the Internet Of course, some sellers have raised questions: Do you need a household registration book to open an Amazon account now? A self-registered seller on the European site responded: I just registered on the European site. After submitting my ID card, the second step is the household registration book! I have also submitted the household registration book for notarization. I can never predict what Amazon will ask for next.
Although it is not yet clear whether it will be fully implemented on the entire site in the future, it is true that a household registration booklet is required to register an Amazon account .
It is so difficult to register an Amazon account. Where can I get the notarized business license? To make things more convenient for everyone, AMZ 123 has partnered with Xiamen Lujiang Notary Office to provide online notarization services! Currently supported: notarization of business license (copy), ID card and household register. No need to handle on-site, the certificates can be mailed to your home! Sellers in need can add the customer service below for emergency assistance. If sellers have any opinions on the need for household registration, video verification, and address verification when registering a store on Amazon, please leave a comment in the message area~ Statement: The title and original text of this article shall not be modified when reprinting, and the source and original link shall be retained
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