Recently, Amazon released an update announcement in the background, announcing that the FBA Order Savings plan will add a new DashBoard function! The newly added Subscribe & Save program DashBoard can clearly display indicators such as the number of items and revenue of shipped orders, estimated sales quantity and revenue of expected shipments, current order quantity, average revenue of each Subscribe & Save buyer, and proportion of out-of-stock items. In addition to some general data, sellers can also see the various indicators of each ASIN through DashBoard , and can filter by time ranges such as year and month. Before this, the Subscribe & Save page was relatively simple, and there was no unified display page for each product participating in the plan. Now that DashBoard is online, it puts together several key indicators that sellers want to know, which greatly facilitates sellers participating in the Subscribe & Save plan. The Subscribe and Save program is a large-volume, regular, preferential purchasing program. Buyers can choose the Subscribe and Save program when they need to purchase a certain commodity in large quantities on a regular basis to obtain certain ordering discounts. Therefore, this plan is very suitable for daily necessities that are easy to consume and need to be purchased repeatedly, such as paper towels, disinfectants, masks, etc. At a time when the epidemic in the United States is getting more and more serious, the demand for such products has been soaring. Now that the Subscribe and Save plan has been optimized, sellers can try it more. Because the Subscribe and Save program has official discount subsidies , you can try it even if it is not a very suitable category, and there is no charge for participation. Let me tell you in detail about the Subscribe and Save program. Subscribe & Save Program Details Amazon launched a default automatic registration policy after a Subscribe & Save subsidy campaign last year. If the seller meets the corresponding conditions, Amazon will automatically register the eligible products into the Subscribe & Save program. The seller's qualifications are mainly determined by delivery history and inventory rate, sales performance, product classification and average selling price , etc. At the same time, the seller also needs to complete brand registration. After turning on automatic registration (you can turn it off in the background if you don't want to use it), you can set a discount price for the products participating in the program. Amazon provides sellers with three levels to choose from: 0%, 5%, and 10% . The default discount for automatically registered products is 0%, and sellers can choose different discount levels. Regardless of the discount chosen by the seller, Amazon will provide an additional 5% subsidy on top of the seller's discount, which means that consumers who purchase from the Subscribe & Save program can enjoy at least 5%, 10% and 15% discounts . This is a promotional subsidy policy with an indefinite duration, so sellers who are interested in participating in the event are advised to do so as soon as possible. There is no additional cost to participate in Subscribe & Save. Amazon will only charge sellers regular FBA logistics fees. Ordinary consumers need to purchase a certain number of items when ordering to enjoy these Subscribe & Save discounts, while Business buyers can enjoy an additional 5% Amazon discount regardless of how many items they order , so sellers with a large number of business orders can also consider making good use of Amazon's 5% discount subsidy. In summary, the Subscription and Savings plan is very suitable for epidemic prevention consumables, daily necessities and other categories. If Subscription and Savings is combined with some promotional methods such as LD, a very attractive discount can be provided at a relatively low cost ( remember that the main image A+ cannot be promoted in the name of "Subscription and Savings" ). |
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