Amazon Review Practice - Requesting for Reviews

1. Can I ask for reviews?

The most important function of urging customers to leave negative reviews is to reduce negative reviews. In fact, it is to automatically send an email to customers for each order, establish a communication channel with customers, and solve possible product problems through email replies, so as to resolve customer complaints in advance before they leave negative reviews. Although email request for reviews has certain advantages, such as the reviews left in this way are real and will not be deleted when the Amazon system deletes reviews, and it also saves some of the costs of brushing reviews and evaluations. But at the same time, email request for reviews is also very risky. However, as long as certain rules are followed, it is completely possible to reasonably urge for reviews.

2. Risks of urging for review

1. Low efficiency

I sent many emails to buyers, but the reply rate and review rate were very low. Many sellers who have used emails to request reviews said that there were few replies after sending the emails, which wasted a lot of time and had poor results. Although there is software that can send emails to many buyers at once, saving the time of sending emails slowly, the replies received are very few. Moreover, the buyers may not have received the emails sent. There are sellers on the forum who said that after sending the email, it was directly displayed that the buyer had set not to receive messages. At the same time, it is also necessary to see whether the content of the email sent contains sensitive words that are blocked by Amazon.

2. There is a lot of uncertainty about whether to leave a good review or a bad review

Finally, a buyer is willing to leave a review. However, since it is a real review from a buyer, each person's experience of the product is different. It is not certain whether the buyer will leave a good review or a bad review. Just like when we buy things online, for some products that we are not satisfied with but find it troublesome to return, we just let it go. Many people will not specifically leave a review. If you receive a call or text message from the seller urging you to leave a review at this time, you may give a bad review or complain about the product. The same is true for emails requesting reviews, which may have the opposite effect. Some sellers have encountered very good buyers who urged for reviews and helped the seller to promote. But some sellers are not so lucky.

3. May result in a refund

Some sellers reported that sending emails to buyers to urge them to leave reviews led to refunds. This may be because the seller sent the email at an inappropriate time, or the buyer may not have received the product yet. Buyers may feel disgusted when they see that the seller is urging them to leave reviews before they have received the product, and they may directly click on the return button.

In short, emailing to ask for reviews has certain risks. Before you email to ask for reviews, you can first evaluate your products to see if there are any problems with them; the content of the email should be edited appropriately, and you should not explicitly ask for reviews, as this will result in penalties from Amazon, and sensitive words will be directly blocked; the time to send the email should be chosen carefully, to ensure that the seller has received the goods, and not to email sellers who have recently purchased from you. You can appropriately ask for reviews from buyers who have purchased the goods a long time ago, which is less likely to cause returns.

3. The pros and cons of review reminder software

Currently, many sellers use review reminder software to urge reviews and improve operational efficiency.

Review reminder software is like a double-edged sword. If used well, it can bring more good reviews to sellers. If used poorly, not only will Amazon warn you, but it will also affect the user experience and attract bad reviews. Review reminder software is just a tool. How to use it depends on the individual and whether you provide high-quality products and services. If you are confident in your products and services, and at the same time consider the user experience, do a proper job of urging reviews, and do not harass customers, then review reminder software will be useful to you.

4. How to write a review reminder email

Preliminary work

1. Before writing the content of the email, you must establish the goal of this email urging for positive reviews.

The purpose of emails asking for positive reviews is to achieve the following four goals: ① Obtain product reviews, or Reviews; ② Obtain seller feedback, or Feedback; ③ Establish a communication bridge with customer service so that customers can contact you in time to resolve problems when they arise; ④ Notify customers that the product has been shipped, or is on the way, or has arrived, or simply thank the customer.

2. Before writing the content of the email, you must determine the time and frequency of sending emails urging you to receive positive reviews.

Some sellers will urge Amazon to give positive reviews after an order is placed, after shipment, and after receipt of the goods. You can choose a suitable time to send emails urging positive reviews based on the actual situation. Of course, the number of emails should not exceed 3.

So how do you write a title? It’s best to directly reflect the purpose of writing this email in the title.

(1) For general orders, the title can be written as follows: Thank you for choosing our product, you may reply this email if meet any problem. You can notify me of any after-sales problems through this email so that we can provide you with the most timely after-sales service. The message conveyed by this title to buyers is that our products are not sold out and then left alone. We also have good after-sales service, which makes customers feel at ease about the after-sales guarantee.

(2) For products that require special information support, the title can be written as: This is Special Product Information for Your Amazon Order. We provide you with additional help information for the product you purchased, in order to make it easier for you to use. This title reminds buyers: Once buyers encounter related confusion in use, they will feel that this information is timely and considerate when they see this email.

(3) For customers who make repeat or bulk purchases, the title can be written as: Thank You for Your Repeat Order Thank You for the Bulk Purchase. We can clearly identify that you are a customer who makes repeat or bulk purchases of our products. This title conveys: making customers feel particularly respected and increasing the chances of repeat purchases.

What about the content?

(1) Address: Do not write the same old message: Dear Customer/Hi Customer. Instead, address the buyer by name accurately: Dear ×××. Do not make the customer feel that you do not respect him.

(2) Accurately thank the customer for the product purchased. Accurately state the product the customer purchased, including the order number and product name. It is best to include a product picture.

Writing these two parts in this way will make the customer feel that your email is written carefully for him personally, rather than a repetitive broadcast.

(3) In the event of dissatisfaction, please contact us first. Tell customers our after-sales service goal: to ensure customer satisfaction. If you encounter any problems or dissatisfaction, please raise them to us. Guarantee that they will be resolved immediately, reassure customers again, and imply that if they are dissatisfied, do not leave a bad review first, but directly email us and we will resolve it immediately.

The purpose of this section is to reduce negative reviews. If you have any questions, please contact us first.

(4) Ask for positive reviews in a tactful way. Persuade customers that if this purchase or our products bring you happiness, it is better to share happiness with others than to enjoy it alone. Why not write a review to share your happiness with other buyers and provide other buyers with some purchase references. Attach a link below to facilitate leaving a review or feedback. Customers can leave a review by clicking on the link.

Note: Don’t force customers to leave a 5-line positive review.

Ending:

You can write like this: Have a nice day! Yours,×××from×××Customer Service Team. It is best to attach a picture of your store’s logo at the end.

summary:

1. The title clearly states the purpose of the email;

2. The text should be personalized and not the same for everyone;

3. Declare that you have good after-sales service guarantee. If there is any problem, do not leave a bad review first. You can solve the problem by replying directly by email;

4. Be tactful when asking for reviews;

5. Personalize the ending.

Prohibited content in review reminder emails:

1. Including links to any other websites, such as a Youtube link is not allowed;

2. Link to Amazon product page or store front page;

3. If the seller’s logo contains a link to the seller’s website:

4. Any marketing information, such as the order is for selling product A, and you recommend product B in email.

5. Things to note when urging for reviews

1. Pay attention to the time of sending emails, try to choose daytime hours, and you can set a scheduled sending in your mailbox.

2. Pay attention to the content of the email and be careful with the template. If your English is really not good, you can choose to search for templates on Google, and you will usually find them.

3. The frequency of sending emails. Generally, you should start sending emails 7-10 days after the order time. This way, buyers will be more interested in reading your emails after they have received the goods.

4. Pay attention to the content of the email. The content of the email should mainly ask about the buyer’s experience. Don’t be too explicit in urging for reviews. This can ensure that you are not caught by Amazon and reduce the risk of buyers rejecting the email.

6. Email Template Sharing

Below are a few Amazon email templates with high review rates.

1. Mail template after goods are shipped

Your XXX Order Shipped

Hello Amazon Valued Customer/ Hi (first-name), I prefer the latter as it feels more intimate.

Great news! Your XXXX has been shipped. It left our warehouse earlier today on its way to you! You can expect it on your doorstep within the next days (most likely sooner).

You made a great customer choice shopping with us. At XXXX, we truly care about your customer experience and, just importantly, your product experience. We are 100% dedicated to your complete satisfaction. Feedback and Product Reviews help us provide you and and other Amazon customers with a better product and service.

We appreciate and value your business. If you have any questions or concerns please let us know. If you do not receive your item within (number of days required for delivery) days, then please contact with us.

Best Regards,

Brand name

2. Email template after the customer receives the goods

How's Your New XXXX?

My name is xxx from XXXX. We noticed that your order was delivered recently. I just wanted to make sure that you're happy with your new XXX. If you have any issues, please reply to this message so I can make it right.

We Need Your HELP!

We're a small business and without your feedback and reviews, we can't exist.

Your Feedback is so important to us!

If you think we've done a good job, I would really appreciate it if you would leave us your feedback by clicking the link below.

(feedback-link):[feedback link]

If you're not satisfied, before leaving negative feedback. Let us make it right. Email us and we

will do whatever it takes to make you happy.

I want to personally Thank You for being one of our customers. We LOVE our customers and

will always be here if you need us.

wish.

I hope you enjoy it!

Note: However, if the customer still ignores you, it is recommended not to continue harassing them too many times, as this will only cause them to be dissatisfied. For customers who have already given you a good review, you can send them another email to express your gratitude.