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Amazon has become the world's largest online retailer and a household name in the 25 years since its launch. As online shopping becomes more and more popular, people buy almost everything on Amazon, whether it is daily groceries or seasonal gifts. If you are interested in selling on Amazon but don’t know where to start, I suggest you take a look at the following 10 pieces of data about Amazon for inspiration . 1. The popularity of the Amazon platform There is no doubt that the Amazon platform is hot right now. Amazon is the most popular shopping app in the U.S. According to Statista data, more than 145 million users visited Amazon through mobile devices in March 2019 alone , far ahead of Walmart , which had only 76.45 million visits .
Mobile shopping is becoming more and more popular, perhaps because many e-commerce platforms' mobile apps are dedicated to providing consumers with a seamless shopping experience. Through mobile apps, consumers can shop without a computer and buy their favorite products anytime, anywhere. This is thanks to Amazon's subversion of the traditional shopping model, making the shopping experience unimpeded. In addition, the product categories on the platform are quite complete.
In summary, it is not surprising that Amazon has become the number one shopping website in the United States in terms of traffic. 2. Consumers trust Amazon In 2019, Feedvisor surveyed more than 2,000 American consumers, and the results showed that 89% of buyers agreed that they were most likely to buy products on Amazon among all shopping platforms . Amazon has become the first choice for most consumers to shop online, especially those who shop online regularly. 98% of consumers shop on Amazon almost every day, and 99% of consumers who shop on Amazon every week say that Amazon is more attractive among all shopping platforms. As always, Amazon is committed to providing consumers with a reliable and transparent online shopping experience. Gaining consumer trust is a stepping stone to brand success. Amazon has been able to gain consumer trust due to the consistency and transparency of its shopping experience. Therefore, it is recommended that online sellers build relationships with consumers and gain their trust, so as to attract more consumers. In the era of online shopping, sellers should provide true and clear product information to provide consumers with a consistent shopping experience. In addition, encouraging customers to leave reviews and providing high-quality customer service will help build long-term trust with consumers. 3. Number of Amazon Members According to Statista, Amazon currently has about 103 million members in the United States , a significant increase compared to 95 million in June 2018. Amazon Prime is a paid subscription service offered by Amazon. The service was launched in 2005 and is also available to international users. Its sub-services include free two-day delivery, streaming services (music, movies, etc.), and many other benefits. The most popular categories among Amazon US members are electronics, clothing, home furnishings, and kitchen supplies. In addition, Amazon members have higher participation than non-members. Recent surveys show that 20% of Amazon members shop on Amazon every week, and 7% of them shop on Amazon every day or almost every day. Obviously, Amazon attaches great importance to whether the shopping experience of Prime members is comfortable, so it continues to add more features and services to attract more consumers to subscribe to membership services. For users who shop online frequently, Amazon membership has many benefits, which is undeniable. 4. Number of products on Amazon Whenever consumers can’t find what they want on other platforms, they turn to Amazon for search, because Amazon has a huge number of products. According to Scrapehero, as of April 2019, there were 119,928,851 products on the Amazon platform. Amazon's largest category is books, which contains 44.2 million products. The second largest category is electronics (10.1 million), and Home & Kitchen ranks third. Amazon started out with books, but over the years, its product line has gradually expanded. Amazon has long been committed to helping consumers find everything they might want to buy online. As a result, Amazon's goal is to sell as many different products as possible in many different industries. While this is good news for Amazon, it's not so good for its competitors. To compete with an e-commerce giant like Amazon, you must be able to offer a full range of product categories. 5. The most popular Amazon product categories Of all product categories, electronics are the most popular in the United States . 44% of American consumers have purchased electronics through Amazon (Feedvisor data 2019) . This is followed by clothing, shoes and jewelry at 43%, and home and kitchen products at 39%. Amazon is constantly working to increase the range of products and categories on its platform. This means that it is also constantly growing to attract new types of consumers and a variety of different niches. The variety of products Amazon offers is one of its core strengths that helps it differentiate itself from the competition and is also why many other companies have trouble achieving the same level of success. Expanding its categories also means that new audiences can access the platform and constantly expands the market reach. 6. Amazon Prime Day sales record Consumers purchased more than 100 million products during Amazon Prime Day in 2018 (CNBC data in 2018). During Prime Day in 2019, Amazon’s third-party sellers’ global sales exceeded $2 billion. Amazon Prime Day was launched in 2015 to celebrate Amazon's 20th anniversary. The first Amazon Prime Day was a one-day promotion, and Prime Day has since been introduced to other countries outside the United States, including Canada, the United Kingdom, Spain, Mexico, Japan, Italy, India, Germany, France, China, Belgium, Austria, Australia, Singapore, the Netherlands, Luxembourg, and the United Arab Emirates. With the success of Amazon Prime Day, it has become an eagerly anticipated shopping event for online consumers. Even as the tech world becomes increasingly mobile-friendly, Amazon consumers still prefer computers. 67% of Amazon consumers prefer to shop using a desktop or laptop computer (CPC Strategy 2018 data). In contrast, 24% of consumers prefer to shop using a mobile device. Amazon Echo (voice-activated device) has the lowest usage rate. Device preferences differ when it comes to different age groups. People aged 35 and under clearly prefer mobile devices, while online shoppers aged 55 and over prefer to use desktop or laptop devices. It is also important to note that this data counts purchase behavior on the device, but other studies have shown that consumers are more likely to browse on mobile phones and buy on desktops. Therefore, when it comes to the future of online shopping, mobile will continue to be an important step in Amazon's buyer's journey, helping consumers smoothly transition from the browsing stage to the purchasing stage. In addition, investing in AR and continuous application updates will make consumers' purchases more convenient. 8. The number of items sold per minute on the platform Millions of small and medium-sized enterprises from all over the world are working with Amazon. On average, small and medium-sized enterprises located in the United States sell more than 4,000 items per minute (Amazon official data in 2019) . It is worth noting that more than half of the items sold in Amazon's global stores come from small and medium-sized enterprises. It’s safe to say that Amazon provides a huge opportunity for small and medium-sized businesses. Small and medium-sized businesses selling through Amazon stores have created an estimated 1.6 million jobs worldwide. To encourage and help small and medium-sized businesses thrive in Amazon stores, Amazon also hosts various events to educate sellers. This includes Amazon Academy events throughout Europe, Boost conferences specifically for businesses using FBA services, and new Selling Partner Summits across the United States. The new Selling Partner Summits are a series of six conferences that help sellers grow their store business. 9. Number of Amazon sellers Amazon currently has more than 2.5 million sellers (Marketplacepulse data in 2019). There are approximately 25,000 sellers on Amazon with sales exceeding $1 million, and more than 200,000 sellers with sales exceeding $100,000. Over a million new sellers join Amazon every year. A small number of sellers generate the majority of sales on Amazon. While only a small number of businesses have the majority of sales, it doesn’t mean you can’t be successful. Amazon offers a ton of resources to optimize your store for success. More importantly, the influence of the Amazon platform is increasing. Amazon used to be criticized for disrupting the retail business, but at the same time, Amazon has also created a large number of jobs for sellers. Amazon is reshaping its market image from a disruptor to a retailer that brings market opportunities. 10. Consumers use Amazon to determine their purchase intent
23% of online shoppers first go to Amazon for inspiration without purchasing a specific product (Episerver data 2019). Understanding the buyer’s shopping process helps online brands and retailers strategize accordingly. If online retailers know that there are a lot of people who go online for inspiration without purchasing a product, they have the potential to influence buyers. Marketplaces like Amazon or Etsy remain the top destinations for online consumers. Apart from this, Google is also the top destination for consumers who start their online shopping journey. Companies can take advantage of this consumer trend and use content marketing or promotional activities to attract users' attention.
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