Black Friday Sale is here! How are Amazon sellers doing?

The much-anticipated Black Friday sales event finally started this afternoon! Sellers in our group couldn't help but come out to discuss how this year's Black Friday market is going.

Many sellers have reported that the order volume is very strange, much less than the order volume in the previous few days. You should know that the period before the peak season is very slow, and buyers are waiting for the discounts on the big promotion day to start buying. If the sales volume is less than that during this period, it is really terrible.

However, we have also received feedback from students that the order information in the background today is seriously lagging behind. It can be seen from some third-party software that there are actually quite a few orders, but only a few are displayed in the background.

Although AWS's servers have been repaired, many sellers reported problems such as backend freezing and stagnant advertising data from last night to this morning, so this situation is indeed likely related to AWS's malfunction yesterday.

And strictly speaking, Black Friday officially starts at 4 pm today. Although several activities have been started in advance, consumers will still gather on Black Friday to shop according to their habits. So considering the two factors of data lag and consumption habits, there is no need to panic even if there are relatively few orders at present.

Of course, there are also many sellers who post their orders with great success in our group (join the group and add me: zyqmda), which also shows that there is no big problem with the overall sales volume on Black Friday, and it will definitely be more than last year.

Putting aside the issue of data lag, a very annoying thing happened during this Black Friday: the way the exclusive discounts were displayed was changed!

Many students who signed up for Prime exclusives will find that the exclusive discount actually started at 12:00 local time on the 26th. In addition, many sellers who signed up for exclusive events reported that although the event was running, there was no Prime exclusive sign at the front desk.

It turns out that if you are not logged in at the front desk or the buyer account you logged in with is not a Prime member, you will not be able to see the exclusive discount deal sign . You can only see a line of small gray words under the product that say "Join Prime to Save $xx on this item."

Only when the logged-in buyer account is a Prime member can you see the bright red Black Friday Deal logo for the promotional products.

In addition to exclusive discounts, paid deals such as LD and 7 Days will display a red deal logo on the search results page and product details page.

This situation is different from Prime Day, when exclusive offers and LD were displayed the same way, and both members and non-members could see the blue product deal label.

If you have to become a member to see the deal label, then the effect of the Black Friday exclusive discount will definitely be greatly reduced, and it may not be as effective as the event coupon . Whether you are a member or not, you can see the green coupon label.

Overall, the sales growth on Black Friday in the US site is definitely still there, especially the sales growth of the top sellers is obvious, while the growth of small and medium-sized sellers is not much. The sales of some small sellers on Black Friday are not as good as usual, and it is obvious that the traffic and orders have been snatched away by the top sellers.

This situation on the US site will become the norm in the future. Without platform policy support (such as exclusive events), it will be difficult for small and medium-sized sellers to get traffic from top sellers.