Suspected of fraud?! Several top Amazon buyers were investigated

Normally, Amazon will focus on punishing some violations before Prime Day in October. We have previously reported a wave of crackdowns on variant violations. Now Amazon has begun to take action against fake reviews, including reviews, feedback, etc.!

Foreign media recently reported that the accounts of several top reviewers on Amazon UK are undergoing official review, and now more than 20,000 reviews have been deleted and revoked!

According to foreign media reports, Justin Fryer, the top reviewer currently ranked first on the UK site, gave a new 5-star review every 4 hours on average in the past August. These reviews are quite scattered, covering various products and categories, and Fryer will resell the product on eBay within a few days of leaving the review.

Although Amazon has explicitly prohibited paying for reviews, in this review, 9 of the top 10 reviewers violated this rule and had their accounts officially restricted. More than half of the 20,000 or so reviews that were deleted were contributed by these reviewers.

Several reviewers, led by Fryer, denied that they had received compensation in exchange for reviews, and claimed that the second-hand items they listed on eBay were all redundant "unopened" products.

According to statistics, online shopping sales such as Amazon have soared since the outbreak, and the problem of fake reviews has become more serious. According to Fakespot data, more than 58% of products on Amazon in the UK have fake reviews, which is an alarming scale and more serious than all other Amazon sites.

Amazon has responded to the situation on the UK site, and also revealed some information about Review review.

After the above news spread, Amazon's official spokesperson quickly contacted the media and made a formal statement, saying that Amazon is currently conducting an unprecedented review review activity. Each review will be evaluated for authenticity by a special algorithm before being published. Currently, more than 10 million reviews are processed each week, and only reviews that have passed the review will be displayed on the web page.

Amazon will also trace back the reviews that fail the review to see if the buyers and sellers of the reviews have other suspicious behaviors. After comprehensive judgment, Amazon will suspend the accounts suspected of fake orders and may even impose fines and prosecution.

This news has attracted great attention from the UK Competition and Markets Authority (CMA). Although the agency has not released any news on this, the CMA has always been a very active antitrust agency in punishing and restricting Amazon. Yesterday, the CMA also announced that Amazon would be fined 55,000 pounds for failing to submit review materials in a timely manner as required. The fine is not much, and it is mainly a warning to Amazon.

Therefore, the UK site will definitely have a wave of strict review in the near future. You must not make any small moves in the evaluation recently . Avoid this wave of attention first. It is best to keep a low profile on other sites as well. It is hard to say whether Amazon will make an example of you.