What are the requirements to be recommended for Amazon Lightning Deals?

What are the requirements to be recommended for Amazon Lightning Deals?
In recent years, Amazon has been stricter about compliance, so more and more sellers have begun to seek on-site compliance methods to increase orders and link weight. At this time, on-site flash sales have a great impact on the store, effectively increasing the store's traffic and brand awareness through flash sales.


Amazon has a system to recommend whether products can participate in flash sales. To be recommended for flash sales, the following conditions must be met:

1. The product must have a sales history on Amazon and a rating of at least 3 stars.

2. The promotion should include as many product variations as possible (e.g. size, color, style, etc.).
For some products, such as apparel and shoes, at least 65% of the variations should be included in the promotion.
We'll specify the preset minimum ratios for product variations when you create a promotion.

3. Restricted products and products that are offensive, embarrassing, or otherwise inappropriate do not meet the requirements. Examples of products that do not meet the requirements include e-cigarettes, alcohol, adult products, medical devices, medicines, and infant formula.

4. Products must be eligible for Amazon Prime in all states (including Puerto Rico).
You can choose between Fulfillment by Amazon (FBA) or Seller Fulfilled Prime in your shipping settings.

5. Only products in "new" condition are eligible for promotion.
Seller Feedback Rating:
You must receive at least 5 ratings per month with an overall star rating of at least 3.5 stars.

6. Products with a high return rate do not meet the promotion requirements.

If you meet the above requirements and there is no flash sale recommendation, you can complain to the Amazon team. So how can you achieve unlimited flash sales?

first step:
You need to have multiple links, such as listing A and listing B. Note that these links must be able to be merged smoothly. It is best to have the same parameters such as the same category, brand and manufacturer.

Step 2:
Two links are applied for flash sales at the same time. At this time, both links will show the flash sale date, and the flash sale time must be staggered. Here, we assume that the flash sale time of link A is earlier.

Step 3:
The flash sale time of A is about to end or the flash sale time of B is about to begin, so merge A and B into a variant.

Step 4:
In the editing page of B in the flash sale background, there is a plus and minus symbol. Open A with the plus sign and subtract B to achieve unlimited flash sales.
Unlimited flash sales are risky, so you must consider your own risk tolerance. Many sellers have been locked up in the black room because of unlimited flash sales, and no longer have flash sales recommendations.

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