What impact does the epidemic have on cross-border e-commerce? How should sellers fight the epidemic?

What impact does the epidemic have on cross-border e-commerce? How should sellers fight the epidemic?


The epidemic continues to ravage the world unabated. At least 27 countries in the world have reported patients with COVID-19, which are concentrated in Asia, Western Europe, Australia and North America.

At the same time, the "farce" of scrambling for protective materials among overseas countries continues to unfold! At present, there are more than 27,000 confirmed cases in Europe, and diplomatic frictions have broken out in many countries in order to compete for medical supplies.

How will overseas market trends change amid the global crisis? If the overseas epidemic continues to break out and cannot be effectively controlled, cross-border sellers’ businesses will suffer a new round of shocks.


Some people's orders plummeted, while others resorted to black technology to seek wealth in danger


After finally waiting for the domestic epidemic to improve, we have to face the current overseas epidemic situation. Some sellers complained: the domestic epidemic affects supply, and the foreign epidemic affects the market. Cross-border e-commerce in 2020 is really difficult.


Recently, in many Amazon communities, sellers have been complaining that their orders have suffered a setback.

Source: Community screenshot

On the seller forum, there is even more grief!

Source: Forum screenshot


Many sellers said that when they woke up, their orders were gone! Some sellers even encountered "Lin Dan"...

Seller A:

I woke up this morning and opened the window, feeling great!

After breakfast, I go to work, feeling great!

I opened my computer to check my order, and suddenly...

Order volume cut in half! US site!

Seller B:

It's terrible, the impact is really huge, orders have dropped a lot, not only on the US site, but also on the European site.


Source: Forum screenshot


With the continued outbreak of the new coronavirus overseas, my brother-in-law's Amazon was not immune and suffered huge losses.

The U.S. stock market was halted for the second time in a week, and all three major stock indexes fell into a bear market. The market value of the five major technology giants evaporated by more than $400 billion.
Apple's stock price plummeted 9.88% on Thursday, Facebook fell 9.30%, Alphabet fell 8.2%, Microsoft's stock price fell 9.48%, and Amazon's stock price fell 7.98%, with market value evaporating by about $71.8 billion.

Source: Weibo screenshot


Under such an economic environment, overseas people's consumption behavior will inevitably be affected, and the tightening of credit is not only for enterprises but also for individuals. Some senior industry insiders predict that, in addition to basic household goods and medical supplies, other non-basic demand consumption, such as clothing, accessories, outdoor products, etc., will definitely be suppressed. What are the points for cross-border e-commerce to pay attention to? Which categories can take this opportunity to expand? Let's discuss this issue together today.

Want to explore new opportunities?
It is important to understand the needs behind user behavior
During this epidemic, the behavior of many countries has made sellers feel confused. For example, the Japanese rushed to buy toilet paper and Americans quickly prepared guns and ammunition.

In fact, watching people stock up on tissues is a bit like watching us buy Shuanghuanglian. On the one hand, rumors spread that people would be short of toilet paper, and on the other hand, it is because of the different living habits and cultures in different countries.



Analysis of Japanese people's needs



About 40% of Japanese people have pollen allergies. Spring is the peak season, and the sales of products such as paper towels are already high at this stage . In addition, unlike the way we like to use rags to wipe tables and chairs, Japanese people like to use paper towels and use paper to wipe their hands after washing . In addition, Japan is a disaster-prone country. The government has reserves of purified water and food, but toilet paper must be prepared by yourself. In previous major disasters, the most scarce item on the market was paper towels, so it is not an exaggeration to grab paper towels now.




Analysis of American People's Demand



The reason why Americans are rushing to buy bullets and guns is not to ward off the virus as people joke on the Internet. The United States has a population of about 300 million, a vast territory, and a small population flow. Compared with not having masks and contracting the virus, they are more worried about stocks, bills, and work problems. Property is their biggest concern . And deep-rooted individualism teaches them that property security depends on individuals, so the more likely it is to cause unrest, the stronger their sense of defense, so the more they crave security and guns to protect their safety.
The above two examples are just to illustrate that many times the behaviors we see may be incredible, but behind them are actually different cultural backgrounds and living habits that lead to different needs.
For example, we all think it is incredible that European and American countries are still marching, holding rallies and refusing to wear masks at this time, but this is due to their deep-rooted concept of freedom and the taboo that wearing masks means serious illness .
For example, the searches and sales of auto parts in the US site are rising. Because every household has a car as a means of transportation, the rising prospects and vehicle hygiene index lead to more demand.
Therefore, understanding the reasons behind their behavior and understanding their needs will be the basis for sellers to explore new opportunities during this epidemic.
So what exactly are the things they need?
During the epidemic,
Which products will become the next wave of stockpiling choices?

During the epidemic, many people would like to develop alcohol wipes, disinfectants or personal cleaning products, but the import and export of these products are relatively strict, and many sellers cannot get them. However, there are still some things that ordinary sellers can get. Here are some of them:

Universal paper towel

In addition to Japan, the United States is also a country that consumes a lot of paper, especially toilet paper and kitchen paper. Because people's awareness of hygiene and safety has reached an unprecedented level, they especially like to use paper towels for various disinfection and hand wiping, so toilet paper has a wider range of uses and is consumed more.


Disposable gloves

Disposable gloves are so scarce in Europe and the United States that many people who couldn't buy them bought condoms just to make their fingers more hygienic. Gloves will also be a product that everyone aims to hoard and continue to consume.

Fresh-keeping bags and other fresh-keeping supplies

At present, everyone is hoarding food, so the demand for fresh-keeping products, such as plastic wrap, plastic wrap and fresh-keeping bags, has emerged. Especially for family use, the remaining food can be packaged and stored, and bulk sales will be more popular, and those that can support three to five months will have a larger market.

Car interior accessories

The auto parts market has been growing rapidly recently, but many sellers still feel that the risks and difficulties are high. However, if it is some targeted interior accessories, or just to expand the scope of application of some products, then it is still worth a try. For example, car trash cans, trunk organizers, and seat hooks are also very popular.

At present, the epidemic situation abroad is very serious, and people are in a panic of hoarding goods. However, the domestic situation is gradually stabilizing, and many sellers are developing new products, looking for new opportunities, finding the right user needs, and planning all aspects of shipment to seize the initiative.


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