A collection of the most common Amazon off-site promotion issues

A collection of the most common Amazon off-site promotion issues
The premise of our promotion is that the listing is optimized. Whether a listing is optimized needs to be judged from the aspects of listing copy, pictures, reviews, price, etc. After your product is launched, if these aspects are not optimized, even if the traffic comes in, it may not be converted into your orders, and it will eventually be wasted, and it will also lower your conversion rate.

The discounts that can attract off-site traffic must be relatively low, because it is impossible for an off-site platform to only store your products. Your competitors may also be holding activities on this platform. If your price is higher than that of your competitors, then you will become cannon fodder!

When doing off-site activities, optimization is a prerequisite, and platform type and price are the biggest influencing factors

How to track what promotional activities competitors have done outside the site?
Search the store brand name + deals on Google, then select the time to see if there has been any off-site sales recently.
Search the store brand name + review on Google, and then select the time to see if there has been any off-site activity recently.
In Google, check the video column to see the off-site reviews done on YouTube, and then select the time to see if there are any off-site reviews done recently; check all to see the reviews he did on media websites and forums.
Simply search for your brand name on Facebook to track your competitors’ Facebook pages and group activities.
By searching the brand name in Google, you can check the competitor's website, and then analyze the website's traffic entrance through similarweb or similarsite. At the same time, you can check what activities are done outside the site based on the "competitor website".


How to find off-site deals websites suitable for your products?

Through website analysis tools: similarweb/similarsite;
Google keyword search: deals web, where to post deals etc., top ten deals web, etc.;
Search competitor brands + deals web via Google and Yahoo.


Before off-site deals start, how can we ensure sufficient inventory and what emergency measures are needed as backup?

Track competitor estimated inventory;
Fine-tune prices;
Control the number of discount codes;
A variety of preferential measures are combined to make purchasing a product together with other products a preferential condition.

How to find influencers for deals
Deals website editor: Go to the deals website and find the editor's name on the deals post. You can send a private message or click on his name to enter his ID to view his email and social networking site ID, send him an email or leave him a message or email on the social networking site; click advertise on XXX or contact us at the bottom of the website to find the editor.
Google search for influencer task websites, post a solicitation, state your requirements, products and payment, and ask influencers to post on your behalf


How to select YouTube celebrities

Select influencers based on product release time and region. Influencers must be active for at least one week.
Make sure to choose a series of products that the influencer promotes in YouTube videos that are highly relevant to your own products.
Experts often comment on videos on YouTube and interact with fans
The number of subscribers to the promoted product is at least 10,000, and each video has at least 10,000 views. The related videos recommended on the right side of YouTube are highly relevant to the product.
It would be best if you could provide free unboxing review

What are the effective and safer channels to contact Amazon reviewers?

Facebook review;
Use WeChat to find overseas Chinese groups;
Friends from overseas;
Recommendations from reviewers you have worked with;
Competitor reviewers;
Exchange with seller friends;
Look for it on Amazon’s top reviewers;

How can we convince the reviewer to work with us?

Compliment him reasonably and cleverly, including his expertise, hobbies, and family situation;
Add interest to your product descriptions;
The quality of the pictures sent should be good, with the same details and use of pictures
Tentatively ask about his expectations and intentions in working with him.

Of course, for some sellers, their stores and products are relatively new, and some discount platforms have requirements for stores and products, so their own products may not be published.

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