What is Red Points? Red Points Review

Red Points Basic Introduction

Red points has more than 180 employees across its offices in Barcelona and New York.

Red Points Workflow

Red Points’ products address three recurring challenges in e-commerce: counterfeits, piracy, and noncompliance. To do this, they leverage computer vision algorithms to detect potential infringements on marketplaces and websites, as well as keyword comparison machine learning models, monitoring seller domains for unauthorized discounts, and checking for web lockers, web crawlers that link websites, apps, social networks, and peer platforms for copyrighted content.

When a potentially counterfeit or non-compliant product listing is identified, the client is notified and can initiate the enforcement process - i.e. alerting the seller and issuing a removal and de-indexing request. Red points' online dashboard offers a rule-based system for brands that prefer automated enforcement. The analytics web view (and AP) can display real-time metrics such as the total number of detections and overall success rate. Red points says that over time, thanks to A, it is able to generate customized detection rules from a client's enforcement history.

Officials claim that the average time from detection to removal of infringing content is 4.5 hours, and the removal rate after detecting infringements is 96%.

Red Points audience distribution

Red Points clients are primarily in verticals such as toys, fashion, accessories, sports, design and furniture.

Red Points Financing

In September 2016, Red Points completed a $2.2 million Series A financing.

In January 2018, Red Points completed Pre-B financing of US$12 million from investors including Sequoia Capital and Banco Sabadell.

In May 2018, Red Points completed its Series B financing with a total amount of US$12 million, and the investor was Eight Roads Ventures.

In April 2019, Red Points completed its Series C financing of US$38 million. Investors included Banco Sabadell, Eight Roads Ventures, Mangrove Capital Partners, Northzone Ventures, and Summit Partners.

Red Points History

In 2014, CEO and partner Laura Urquizu joined Red Points and transitioned the company to its current SaaS business model. Since then, Red Point has grown exponentially.

In 2017, Red Points' annual sales increased by 350%, and the number of customers increased from 100 in 2016 to 300, with particularly significant growth in the United States and Europe.

In February 2018, Red Points opened an office in New York.

On September 26, 2018, online brand protection company RedPoints released a report titled "The State of Online Counterfeit Sneakers", which calls attention to the problem of using social media to promote counterfeit footwear sales.

Red Points Package Fees