What are long-tail keywords? Long-tail keyword evaluation

Interpretation

Long tail keywords are the extension of the long tail theory in keyword research. The "long tail" has two characteristics: thin and long. Thin means that the long tail is a market with a small share, which was not valued in the past; long means that these markets are small but numerous. Many small markets accumulated will occupy a considerable share of the market - this is the idea of ​​the long tail.

Basic Properties

Extensibility, strong targeting and wide range.

1. Keywords are relatively long, often consisting of 2-3 words or even phrases;

2. Exist in the content page, in addition to the title of the content page, it also exists in the content;

3. The search volume is very small and unstable;

4. The probability of customers brought by long-tail keywords being converted into website product customers is much higher than that of target keywords;

5. There are large and medium-sized websites with a large number of long-tail keywords, which bring a lot of total traffic;

Selection Tips

1. First of all, we need to identify the core keywords.

2. Long-tail selection based on core keywords.

3. Use various long-tail keyword tools to make selections.

Mining Methods

Long-tail keywords are divided into three levels: difficult, medium, and easy. Commonly used methods are:

1. Use the main keyword to check related searches in Baidu (difficult)

2. Study websites or industry forums in the same industry to obtain (medium)

You can use Baidu keyword tools and third-party tools to analyze competitor websites to obtain information; you can also go to industry forums and websites to obtain information.

3. Use online question-and-answer platforms (easy)

4. Mining through third-party tools (difficult, medium, easy)

5. Reorganize and modify target keywords (Medium)

6. Use the search engine’s target keyword search drop-down search and related search to dig out and edit content (Medium)

7. Pay attention to the hot content of related popular websites (medium)

8. Baidu Search Rankings (Easy)

Long tail keyword optimization method

The first step is to understand the content of the web page

First of all, you need to know the content of this webpage. What is the purpose of posting this webpage content? Not all content can be used as long-tail keywords to bring you traffic. Some webpage content is just to make the website richer. For example, Boutique Decoration Network, a website like this, is a typical professional website for decoration and decoration. Its webpage content is basically inseparable from the topic of decoration.

The second step is to determine the keywords of the web page

Find a content that is close to your own. For example, what is boutique decoration. Because this word is searched by people, and the competitiveness must not be strong. When the website is strong enough and the anchor text is well done, boutique decoration is also expected to rank up.

Step 3: Write title and keyword tags

Note that a page often focuses on only one keyword. If a content page can achieve the first place for a keyword, it is very good. Therefore, the title and keyword writing of the content page is relatively simple. For example: if you want to fully emphasize the main target keyword of the website, you can put that word in the keyword tag of each page. As shown in the source code of the above example: the description tag, if it can be customized, write about 80 words for the keyword, and repeat this keyword 2-3 times in the description tag. If it cannot be customized, the description tag can be omitted.

Step 4: Emphasize keywords

1. Pay attention to the density of keywords and try to include the keywords in every paragraph.

2. Make the keyword bold where it appears for the first time.

3. For the article title, give it an H tag, which can be H1 or H2.

4. Appropriately include some relevant keywords in the content.

Step 5: Related recommendations

After reading your content, users will choose to leave or continue browsing. If you have more exciting content, don’t forget to recommend it to users at the end of the article. Effective related recommendations can reduce search bounce rate.

Step 6: Record the keyword and its link

The keywords in the content page are called long-tail keywords. We recommend that you have a list of long-tail keywords and their links.

Record this keyword and its link in your long-tail keyword record sheet to facilitate the use of anchor text when posting other articles.

Step 7: Wait for the harvest calmly

Common tools

Keywordtool: https://keywordtool.io/

Merchantwords: https://www.merchantwords.com/

Long Tail Pro: https://longtailpro.com/

Fanzle: http://www.fanzle.com

SeoChat: http://tools.seochat.com/

References

• 1. A brief analysis of several website long-tail keyword selection techniques: Baidu Library [reference date 2016-08-16T16:00:00.000Z]
• 2. Characteristics and explanation of long-tail keywords: Baijiahao [reference date 2019-03-11T16:00:00.000Z]
• 3. What are long-tail keywords? (with examples) : seo book sea [reference date 2016-08-09T16:00:00.000Z]