Scanning numbers again and again? Amazon sellers collectively encounter account anomalies

We have seen Amazon settle accounts many times, and frequent account scanning is not uncommon, but there have been too many changes in recent months. Yesterday, a large number of sellers encountered abnormal account alerts. Sellers were terrified and worried, fearing that their accounts would be gone when they woke up. It is true that Amazon has started a new round of account scanning. During this sensitive period, sellers should still avoid these operations.

Large-scale account abnormalities

Most sellers have encountered the reminder "Your account is at risk of being deactivated" when entering the Amazon backend these days. After clicking "Check Account Status", each person's situation is different. I was so scared that I immediately started doing anal exercises. I was so scared.

Now, we have compiled several situations that everyone is encountering now to help you analyze them calmly and not panic.

The seller clicked on "Check Account Status" but there was no prompt; when he clicked on "Account Information", there was no prompt for authentication. The response to this case was "It should be a system problem, and the relevant team is actively fixing it now."

So if you encounter a seller who doesn’t respond after clicking, don’t panic, just wait quietly.

Some sellers not only have risk warnings, but also have red exclamation marks for "regulatory compliance." This is also due to the verification of the Consumer Notification Act.

The seller only needs to click "Check Account Status" to trigger the Consumer Notification Act, and a button to continue confirming will appear as shown in the picture.

If the legal person information and address are exactly the same as last year , and the Consumer Act has been safely passed last year, then you can just continue to click Submit with confidence.

Because there is a bug in the system these days, this red exclamation mark will disappear after a while, so don't worry.

Many sellers are facing the Consumer Act certification for the first time this year. It should be noted that if you click Continue, you must complete the verification within 10 days . (Either check the box or upload new information)

The Consumer Law is the easiest audit for Amazon to pass. It happens once a year, so it’s no big deal. The important thing is that Amazon is scanning numbers again recently, so be careful when you encounter these risk warnings.

The reason why the scanning number was blocked recently

Also in the past two days, some sellers encountered an exclamation mark of "Policy Violation Warning" without any performance reminder. Now sellers are reminded not to click blindly, because if they click, they may directly receive a store closure package.

We have said many times recently that Amazon is cracking down on variant violations, and now they are starting to take real action. This warning is most likely caused by a merge variant violation.

1. Warning steps for variant violations:

(1) For the first violation, a warning pop-up will appear. The seller can click on “Acknowledge Mistake” to directly remove the exclamation mark.

(2) If you violate the rules again, you will lose your performance-based learning assignment submission.

(3) If you violate the rules repeatedly, your account will be blocked and you will need to submit a POA.

2. Regarding the strict enforcement of variants, different experiences of sellers recently:

(1) Some sellers even reported that their account scores dropped by 70 points due to a warning for illegal variants, and they were waiting to restore their account scores after clicking on the restore button.

(2) Some sellers have experienced the situation where the entire account variation function was disabled because they created too many illegal variations. The function was directly banned and lifted along with the warning after 180 days. This case happened in 2022. According to Amazon’s current operations, the function should not be banned, but the account will be directly blocked.

(3) This week, a large number of Canadian sellers received performance notifications due to illegal variants.

3. The account manager urgently ordered to stop binding variants and conduct the following checks:

(1) Check the parent-child relationship of ASINs in the store one by one to see if there are any illegal combinations, and confirm whether the variation theme of your variation is a compliant theme under the node you are currently in;

(2) Focus on checking ASINs that have received variant violation warnings before. Repeated violations will increase the severity of the violation. If the same ASIN violates the rules three times, the store will be shut down.

(3) Check the titles of the parent and child bodies. The child body must contain all the contents in the parent body title.

This round of illegal variant sweeps is still ongoing. Repeated violations will most likely result in death, and the chance of rescue is slim. Don't be lucky and act on your own recently.

Some sellers reported that they had received warning letters regarding account lock-up and account suspension, and that they were required to write a POA to appeal.

Especially after the new delivery policy was released, Amazon will not let go of any seller who took advantage of it, and will start to settle accounts with them. Sellers who are still locked in warehouses and shipping after the new policy should pay attention.

Many sellers use third-party ERP to create shipments, and have recently received performance notifications. Don't wait to get the wool from Amazon. It seems that if you enter the warehouse at a single point, you will be charged both the configuration fee and the defect fee.

In the face of Amazon's recent heavy blows, we must be vigilant. If we want to pursue long-term stable development, we must strictly follow the platform rules and operate in full compliance.