Exposed! The "inside story of how to get rich" by quickly becoming a top seller in three months

Compared with the past era of "picking up money", cross-border e-commerce has gradually entered an era of "making money" with higher thresholds and no longer wild growth.

But the myth of making money is clearly not over yet. Looking around the world, in addition to the North American e-commerce market, which is surrounded by wolves, there is also the emerging blue ocean of Southeast European e-commerce market, which carries the growth expectations of some sellers. A group of Chinese sellers have already made early arrangements to seize the dividends and realized their dream of making money.

Allen (pseudonym), a seller with four years of experience in cross-border e-commerce, took advantage of the local e-commerce giant eMAG to seize the opportunity and became one of them.

In 2020, driven by the pandemic, the cross-border e-commerce industry ushered in a period of explosive growth. Backed by strong supply chain capabilities, many Chinese sellers made a lot of money during this period, and their presence can be seen in many markets around the world, including North America and Europe.

Allen chose to join the army of cross-border e-commerce companies going overseas in that year. At that time, Allen was practicing a volume-oriented model based on distribution . With the help of the dividends of the blowout of industry opportunities, he also reaped a lot of benefits with good supply.

However, as time went by, competition in the mainstream market where Allen originally worked became increasingly fierce, and the growth was no longer as large as before, which made him feel a huge sense of gap.

So after much thought, Allen, who had rich experience in distribution and good supply sources , decided to embark on a journey of opening up new markets to increase growth with the experience he had accumulated in the cross-border field over the past four years and a small team of about 20 people.

Among the blue ocean markets, the rapidly growing Southeast European e-commerce market has become one of Allen's top choices. According to Statista data, the e-commerce scale of the three major markets in Southeast Europe - Romania, Bulgaria and Hungary - is expected to grow at a compound annual growth rate of 23% and reach 25 billion euros by 2025 .

After anchoring the Southeast European market, the choice of platform is also a key factor in determining whether sellers can successfully take root in the blue ocean. As the absolute leading platform in this market, eMAG has a huge e-commerce share and also attracted Allen's attention at the first time.

Public information shows that the eMAG platform currently has 9 million active users, 120 million visits per month, and a product is sold every 1.2 seconds, with an average customer unit price of US$86. However , the number of Chinese sellers is less than 6,000, accounting for less than 10% of the total number of sellers on the platform .

This data intuitively shows that compared with other leading platforms, the eMAG platform now has a better competitive landscape, a relatively stable market, and new sellers have more opportunities to obtain higher profits .

Not only that, Allen also solved the localized operational problems he encountered in developing new markets during eMAG's three-month operational incubation service.

“When entering a new market and a new platform, I was worried that I might run into trouble or operate ineffectively because I was not familiar with the rules,” Allen said. “However, the eMAG operation incubation service not only provides comprehensive guidance on listing, optimizing listings, order processing, and optimizing promotion , but also provides video teaching, group Q&A, 1V1 guidance and other material support , which helped me solve this problem very well.”

What impressed Allen was that the platform's operational incubation services also provided certain assistance in advertising and event submission .

“The advertising suggestions given by the dedicated manager have improved the conversion rate of the store to a certain extent,” Allen added. “Because I have a lot of SKUs, I am sometimes hesitant to participate in activities, but the manager will help me choose the right products for event submission, and the results achieved after participating in the activities are good.”

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Generally speaking, the first three months of entering a new platform are often regarded as the golden period by sellers in the industry. With the guidance and help of eMAG, Allen not only avoided many detours that new sellers take, but also achieved sales results that exceeded expectations: in just three months, the products he sold entered the top 10 of the track, making him one of the best sellers on the platform.

For e-commerce in Southeast Europe, where supply is less than demand and it is still a "seller's market", the precision store model that focuses on product quality and refined operations is still applicable.

Relying on four years of experience in distribution and the good supply accumulated to date, Allen entered the Southeast European market with a precision distribution model. With the support of the platform and in-depth market research, it was able to successfully capture the minds of local consumers and stand out in this blue ocean.

Tip 1: Choose a hot-selling + seasonal product combination

In terms of product selection , Allen knows that the first step in distributing products on a new platform is to choose popular and in-demand products.

Through the advice of the eMAG investment manager and the popular product selection reports pushed out from time to time by the platform, Allen quickly understood the local market demand: mobile phones and their accessories, household personal care products have long been hot-selling, categories such as toys, games and entertainment will have sales peaks in specific seasons, and the demand for smart wearable devices, health and beauty products is also continuing to grow.

Combining its own advantages, Allen took the lead in choosing mobile phones and their accessories, small appliances and other categories for layout . Judging from the sales performance, these products are not only hot-selling and high-demand products on the platform, but also have high customer unit prices, which successfully made Allen feel the satisfaction of sufficient profits again.

Tip 2: Increase SKUs and continuously launch new products

In terms of operations , while the flagship categories are hot-selling, A1len is also constantly launching new products, including not only hot-selling products, but also seasonal products and novel products. With this combination of measures, Allen's SKUs increased to 300 in just two months , and the store's popularity was maintained.

"eMAG is a full-category platform that is in the period of product expansion . The larger the SKU volume, the greater the possibility of success," Allen further explained. "We continue to increase SKUs in order to seize the core opportunity of the platform."

Tip 3: Actively participate in activities to increase sales

In terms of marketing promotion , Allen actively participated in the rich voucher and discount activities on the eMAG platform to increase store exposure and product sales. It is understood that the eMAG platform will promote through multiple channels such as TV ads, social media, emails, push notifications and website banners. The activities not only have considerable traffic, but also high conversion rates .

Public data shows that sellers participating in the eMAG event in 2024 can increase their store sales by more than 90% .

According to the latest official news from eMAG, in the coming October, eMAG will also hold a series of promotional activities such as daily discounts, crazy days, home specials, and electronic weekends . Since sales have been greatly increased in previous activities, Allen plans to continue to actively participate in October's activities to seize more growth opportunities from platform promotions.

In addition, a source revealed that Chinese sellers have excellent performance in supply chain, product quality and operational capabilities, which is exactly what eMAG needs. Currently, eMAG urgently needs Chinese sellers to join in order to increase the richness of platform products and benefit local consumers. Therefore, in the next few years, the Chinese market will remain a top priority in eMAG's overseas investment strategy.

Allen, who observed this opportunity, also plans to continue to increase his investment in eMAG.

It is understood that as one of the most important projects in the "eMAG Global Expansion Plan", the China headquarters carries the eMAG Group's top store operation support resources. Since December 2023, the eMAG China team has served thousands of Chinese companies . After activation, some stores have achieved an order rate of 80% in one week, with an average customer unit price of more than 90 euros.

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