Shenzhen boss sells mops overseas and earns tens of millions a month! ｜Cross-border circle weekly headlines

A boss from Shenzhen sells mops overseas.

Monthly income of tens of millions!

As people's quality of life improves, more and more people hope to free their hands when doing housework, so small cleaning appliances have gradually become hot-selling items.

Shenzhen Schenley Technology Co., Ltd. saw this business opportunity and sold steam mops to overseas markets . It is understood that its Schenley steam mop is a 7-in-1 double-pole design , equipped with different brush head accessories and washable microfiber pads. Users only need to replace the accessories to achieve multiple uses, which is very friendly to sanitary blind spots such as walls, tiles and stoves .

Schenley Steam Mop Image source: Amazon

Since it is a steam mop, its cleaning effect is naturally extraordinary. It provides three steam modes to meet various needs such as light cleaning, high-temperature sterilization, etc. No chemicals are required when using it, just add tap water to generate steam, which is quite environmentally friendly.

As early as October 2023, this steam mop was available on TikTok in the US, priced at US$92.99. With its high-quality product strength, this mop sold 16,000 units in a single month last year, with sales of tens of millions of RMB in one fell swoop, successfully topping the TikTok home appliance category rankings .

Monthly sales exceeded 10 million Source: kalodata

In the past 30 days, this mop has sold more than 6,400 orders, with monthly sales exceeding US$570,000 (approximately RMB 4.13 million), and the popularity of the product continues to rise. So far, the total transaction volume of Schenley's TikTok store has exceeded US$13.4023 million.

In addition to its strong performance on TikTok, this product is also very popular on Amazon, with sales of thousands of units last month. The product has a rating of 4.1 (out of 5), and many users have given it positive reviews, believing that it has very good cleaning power and is very cost-effective.

Sell ​​blankets to foreigners,

Selling well and earning tens of millions of dollars a year

In 2016, Bedsure's parent company Tianyi Textile decided to shift from the traditional B2B model to the B2C model, began incubating the cross-border e-commerce company Shangbai Global, and established its own home textile brand Bedsure.

In the third year after its establishment, Bedsure began to emerge on Amazon and became a top brand in the home textile category. Until now, Bedsure's blankets, quilts, pillows and other products have been dominating the category BS list for many years, with a stable monthly order of tens of thousands of pieces .

In 2023, TikTok Shop was launched in the US. Bedsure also began to lay out new channels. Through influencers and self-operated content output , it won the top spot in the home textile category of TikTok Shop within just a few months. One of the super popular products, the flannel blanket, has accumulated sales of more than 8 million US dollars since its launch in February last year. In the TikTok Shop channel alone, Bedsure's annual sales have reached the level of tens of millions of US dollars .

Bedsure is now the leading home textile brand in the U.S. online channel. Next, Bedsure will actively expand offline channels and build its brand reputation across all channels.

New changes!

Amazon front-end coupons revamp

Recently, some sellers reported that there has been a major revision of Amazon’s front desk. When opening the product on the search results page, it can be found that it no longer displays “Save 50% with coupon”, but directly displays the price after the coupon “You pay $14.99 with coupon”. This means that the front desk coupon has changed from displaying the discount ratio to directly displaying the price after the coupon.

As soon as this happened, it immediately sparked a heated discussion among sellers. You should know that many sellers will attract consumers by displaying coupons to increase click-through rate and conversion rate. After the revision, consumers can skip the step of calculating the discounted price by themselves and directly see the price after the coupon, which to some extent reduces the attractiveness of product discounts .

In addition, if the coupon is combined with the Deal, Flash Sale, or Prime exclusive discount, the rules will be more complicated, so sellers should consider the overall price and the impact on subsequent promotional prices when setting it . If a seller accidentally miscalculates the discount and causes a zero-yuan purchase, it may be more obvious.

However, not all categories have been revised. Amazon has only conducted a small-scale test, and only some buyer accounts can directly see the discounted prices . But this test also sends a signal: some low-priced products and new products hoping to rely on large coupons to boost sales may not work .

TEMU has 17 million users in Germany

Received good ratings from consumer rating agencies

On March 6, TEMU was highly recognized in the latest evaluation of Stiftung Warentest, a German consumer watchdog, for its product quality, data security and return process . Founded in 1964, Stiftung Warentest is the most credible consumer testing organization in Germany, with strict scientific evaluation and fair evaluation system. Its rating system is divided into five levels, from "very good" (Sehr Gut) to "poor" (Mangelhaft), and only platforms that meet its quality and safety standards can receive positive reviews.

In this evaluation, Stiftung Warentest conducted a comprehensive review of the quality assurance, data protection and shopping experience of seven major e-commerce platforms. The evaluation showed that TEMU received a "good" rating in data processing and shopping experience, while the return process received the highest level of "very good". The evaluation results pointed out that the goods purchased through TEMU are consistent with the description and can be used normally. In addition to TEMU, Amazon, eBay, AliExpress, Fruugo, Wish and Banggood were also tested, and TEMU achieved the highest score in multiple categories.

As TEMU expands in the European market, Germany has become its largest EU market, with 17 million users. To further ensure product compliance, TEMU cooperates with testing agencies such as TÜV SÜD, TÜV Rheinland, SGS and Bureau Veritas to ensure that third-party sellers' products pass professional certification. In addition, TEMU has also obtained the Mobile Application Security Assessment (MASA) certification issued by Dekra, an authoritative German certification agency, further consolidating the platform's advantages in network security.

TikTok Shop Brazil and Japan

The opening hours will be in April and June

According to industry sources, TikTok Shop Brazil will be open for business in April, with the first batch of local sellers invited . TikTok Shop Brazil and Mexico will be managed by the same team, and the qualification requirements for the first batch of sellers will be similar to those in the Mexican market. There is no plan to launch the fully hosted model due to issues such as tariffs.

TikTok Shop Japan site is also scheduled to open in June this year, with the first batch of local corporate stores and local personal stores being opened . Information of potential merchants is currently being collected. Industry insiders predict that beauty and skin care, and pet products will be popular tracks for the Japanese site.

In addition to Brazil and Japan, TikTok Shop is also further expanding its European presence, opening sites in Germany, France, and Italy. Currently, entry requirements are limited to locally registered companies, but TikTok said that these three sites will soon be open to independent sellers. At the end of last year, TikTok Shop took the lead in opening sites in Spain and Ireland in Europe, but it was an invitation-only internal test and has not yet been fully opened.