|
As we all know, to overcome the difficulty of Amazon promotion, two major weapons are indispensable: one is product, and the other is advertising. However, as competition in the cross-border industry becomes increasingly fierce, vicious competition among peers is also emerging in an endless stream. In addition to ultra-low prices, there are even sellers who use unfair means to click on advertisements and increase the marketing costs of other sellers. Amazon sellers have suffered for a long time. It is learned that the advertising function updated by Amazon recently seems to be able to alleviate this problem to a certain extent.New feature of Amazon Advertising: Start showing invalid traffic! It is learned that recently, many sellers have discovered that a new feature has appeared in Amazon Advertising: Amazon sellers can download traffic reports in the background to view invalid traffic. ▲ The picture comes from Zhiwubuyan One of the sellers said that since the first half of this year, the performance of his ads has been getting worse and worse, and advertising during events could not save the continuously declining rankings, so the seller once thought that his ads were maliciously clicked by his peers. After downloading the report, the seller found that his invalid traffic accounted for as high as 50% , which undoubtedly confirmed the seller's previous speculation to a certain extent. Amazon mentioned in the "Help" that once some clicks are determined by the system to be invalid traffic, Amazon will refund the corresponding excess advertising fees to the seller. In other words, before the report was issued, Amazon had already refunded the advertising fees for invalid traffic to the relevant sellers. But it is worth noting that according to feedback from a seller, the invalid clicks determined by the Amazon system actually refer to "multiple clicks on the ad by the same IP within 72 hours, excluding the multiple clicks remaining after the one click recognized by the Amazon system . " Therefore, generally speaking, the Amazon system is able to identify invalid clicks and refund the sellers the corresponding overcharged advertising fees. However, in some cases, the system may still miss some invalid clicks caused by unknown means, causing the seller's advertising fees to soar. Based on this, some sellers have made corresponding suggestions: If Amazon sellers want to eliminate more poor advertising performance caused by invalid traffic, they need to pay more attention to the indicators of the advertising campaigns . When they find abnormal indicators, they can send feedback emails to Amazon customer service through the "Understand Advertising Fees" column in the background help. After receiving the reply, list the data anomalies to recover part of the advertising fee losses caused by "invalid clicks". Overall, although the report currently only serves to inform sellers of invalid traffic data, it also partially points out a signpost for sellers to minimize advertising costs - identify invalid click data and apply for refunds. However, it is undeniable that to date, the rising cost of Amazon advertising is still the biggest cost pain point for sellers.Sellers’ advertising costs are high and their profit margins are greatly reduced! There are many signs that in the post-epidemic era, the traffic dividend of cross-border e-commerce platforms is gradually disappearing. Whether it is marketing channels such as Google and Facebook, or third-party platforms such as Walmart and Amazon, the rate of increase in advertising costs is almost visible to the naked eye. According to Insider Intelligence's forecast, in 2023, there will be no less than ten companies in the United States with digital advertising net revenue exceeding US$2 billion. Among them, Amazon ranks third, with digital advertising net revenue expected to reach US$33.96 billion . ▲ Image from InsiderIntelligence
At the same time, a related report released by JungleScout also predicts that the cost of advertising traffic will become increasingly higher in the next few years, further reducing the profit margins of Amazon sellers. Undoubtedly, the above data clearly show that as the competition for traffic on Amazon intensifies, high advertising costs and shrinking profit margins will become the biggest problems for Amazon sellers in recent years and even in the future. As we all know, at the current time when the global economy is in a downturn, both cross-border sellers and leading e-commerce platforms such as Amazon and Shopee will regard cost reduction and efficiency improvement as an important mainstream trend. So, faced with rising advertising costs and shrinking profit margins, how should Amazon sellers reduce costs and increase efficiency and reduce hidden costs in operations? Skyee’s virtual card product, Skyee Card, launched in collaboration with card issuing banks is designed to effectively help sellers solve cross-border payment problems in multiple scenarios and reduce operating costs. As a member company of Lakala, the first listed third-party payment company in China, Skyee is committed to providing cross-border enterprises with safer and more preferential cross-border fund management services. It has worked with card issuers to create the Skyee Card exclusively for cross-border sellers, which supports Visa/MasterCard. Online direct payment can effectively help sellers solve cross-border payment problems in multiple scenarios. It supports direct consumption in six major currencies, including USD, EUR, GBP, CAD, JPY, and HKD. It can meet sellers' global advertising expenses, platform monthly rent, overseas logistics payments, overseas processes, and other payment scenarios.
① Online batch card opening is simple and fast; ② Directly top up your Skyee account balance and complete currency exchange and transfer with one click; ③Special card for special purpose, fund management is clear at a glance; ④No hidden charges, the more you spend, the more rebates you get. Exclusive offer: New customers who register between now and July 15th can earn 1.2% cashback on Skyee CPC Platinum card purchases before August 15th. The more you spend, the more cashback you get.
Whether you want to save more advertising costs Still want to know more about Tianyi CPC Card Scan the QR code below or click the original link You can contact the account manager for consultation~The big sale is coming, and if you want to save advertising costs, the help of Skyee Card is indispensable!
|
