Walmart ranks first in Black Friday searches, while Amazon drops to fourth

It is learned that according to data from Captify, among American online shoppers on Black Friday, Walmart is the most searched shopping website for Black Friday, while Amazon has dropped from first place last year to fourth place this year.

Under the shadow of high inflation, American consumers mainly look for low-priced goods on Black Friday. Data shows that American consumers searched for Walmart's Black Friday discounted goods more than 1 billion times, a year-on-year increase of 386%, surpassing its competitor Amazon.

Last year, the most searched retailer in the U.S. for Black Friday was Amazon. This year, Amazon ranked fourth, behind Target and Kohl's.

Retailers are vying for shoppers’ eyeballs and wallets at a time when the holiday shopping season is expected to be more subdued than in past years. Americans are expected to do less holiday shopping this year as the highest inflation in 40 years squeezes their spending power.

The National Retail Federation said it expects holiday sales during November and December to rise 6% to 8% from last year, or decline if inflation is taken into account. Online sales in November and December are expected to rise 2.5% to $209.7 billion, compared with an 8.6% increase a year ago, according to Adobe Analytics.

Still, early signs suggest that holiday season online sales could be a little better than forecast: Adobe noted that online sales on Thanksgiving Day climbed 2.9% year-over-year to $5.29 billion, slightly above its estimate for growth over the entire holiday season.

Black Friday is expected to drive $9 billion in online sales, up 1% from the previous year, according to Adobe.

Shopify merchants got off to a strong start to the holiday season, with sellers with online stores on Shopify generating sales of $1.52 million per minute on Thanksgiving Day.

Editor✎ Ashley/

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