Amazon Prime Day new gameplay! Free flash sales

This year, Amazon has really put a lot of effort into the mid-year Prime Day. Not only has it spent a lot of money upgrading its one-day delivery service to expand the number of Prime members, it is also launching a new Primeday Coupon to attract sellers to participate.

*（Click here to view the details of PrimedayCoupon）

Just today, some students in our seller communication group reported that a new Primeday event has been added to the background - sellers can now set up Prime exclusive discounts in the background.

How exactly does this new activity work? Regardless of whether there is an option for it in the backend now, let me take a look at it first.

You can enter the homepage of this new feature from the "Advertisement → Prime Exclusive Discount" above. Since several of our stores do not have this option, it was the enthusiastic students who provided the screenshots below. I would like to thank them for that.

Now, let’s take a look at what this page looks like.

Important information: This Prime-exclusive discount must be created before July 5, so keep the deadline in mind.

The main content of this event can be guessed from the name, that is, it is an exclusive discount for Prime members. It is different from the Primeday Coupon that is only valid on Member Day (or the selected event day).

This is probably not a new feature set up temporarily for Prime Day. Although there is still a registration deadline, I speculate that it may be open to sellers as a permanent Promotion activity in the future.

However, since it was officially launched for trial before this membership day, it must have considerable traffic support like Primeday Coupon.

Amazon also stated in its backend policy that products participating in Prime exclusive discounts will display the Primeday flash sale mark on the search results page and product details page on Primeday.

During discount periods other than Prime Day, items with member-only discounts will also display a struck-through price and a "save" message.

I just made a photo, this is probably what it means

Compared to the various flash sales on Primeday, not only does it not require a registration fee, but you can also enjoy the "Primeday Flash Sale" mark on the membership day . There is no doubt that it will help with traffic and conversions. So how do you set up this Prime member-exclusive discount?

1. First, click Create Discount Event from the Prime Exclusive Discount Management page and set the name and start/end time of the new event.

*If you choose to offer this discount during Prime Day, you will not be able to choose the start and end time yourself. This event will start and end with Prime Day.

2. After setting the name and attributes of the activity, you can use the form to upload the products participating in the discount.

The following five options are all the content that needs to be filled in the upload form, from left to right:

Product SKU, discount type (percentage discount or price discount), discount amount, minimum price, upload action (add, change, or delete)

▲Click to view larger image▲

When filling in the data, pay attention to the upload specifications (for example, the third column cannot use the % and $ symbols), otherwise an error will be reported when uploading. After completing the upload, click "Verify Product" to proceed to the next step.

3. The system will filter the uploaded products, and only products that meet the following conditions can enjoy Prime member exclusive discounts.

▲Click to view larger image▲

I summarize a few key conditions:

On the page for managing exclusive discounts, you can see whether the uploaded products meet the requirements. Sellers will also be notified of the review results of each product by email. Sellers can modify or remove any non-compliant products.

Once the seller is ready (the products that need to participate in the event have passed the review), you can click "Submit" to let Amazon arrange a discount for this event.

Amazon will also check the product status at any time and may suspend discounts on non-compliant products at any time (regardless of whether they were compliant when submitted). Sellers can display suspended products again after adjusting them to compliance.

The entire event is relatively flexible in operation, and can be adjusted, deleted, and added at any time (cannot be added after registration ends). And as a first-time event, this Prime exclusive discount is likely to have additional traffic bonuses like the Primeday Coupon.

So if you didn’t sign up for the Prime Day flash sale, I still recommend you give this new event a try. Finally, I’d like to remind you that this exclusive flash sale can be combined with regular promotions or coupons!

If you don't want to lose a lot of money, you must be careful not to overlap.

Of course, in order to achieve better results for the products participating in the discount, it is still very necessary to prepare for the ranking, traffic, keyword embedding and other preparations in advance. I have compiled a list of preparation tips and you can scan the code to find me to get it~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Our original article was published on the 29th

We have no way to directly copy and paste the text, so we can only use watermarks on the pictures to trip them up.

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