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As an e-commerce pin Sale Those ,us all Know the e-commerce model Can point for two kind : One is the e-commerce platform, the other is the independent website , two Those all Can for remove fee Those carry for Convenience Czech of purchase Object body Test . E-commerce platform do for one indivual since have flow quantity of flat tower , Provides many sellers It's Convenience Czech of Buy and Sell Transactions canal road , make have to pay easy Change have to Even add Allow easy Reality now . As a settled merchant, sellers must Must strict grid Comply with the platform Place regulation Certainly Rules and Standard allow , by Yes Save pay easy of Shun profit Enter OK . because this , electricity business flat tower of hair exhibition must Must want have Mutually answer of Law law regulation Fan and system Spend Come Save barrier . when forward Mainstream e-commerce platforms Bag include Taobao, JD.com, and Pinduoduo in China wait , by and Cross-border e-commerce platforms Amazon, eBay, Wish, etc. , this some flat tower already through become for It's electricity business OK Industry of host flow .
establish stand one alone stand of pay easy website , by Carry out buy and sell transactions, example Such as cross-border independent station （ like SHEIN, Anker, etc. ） . Mutually right At E-commerce platform and Word , the advantages of independent stations cross Of Department In That able enough since host system Set platform rules, not subject to appoint what limit system , from and efficient land avoid waived It's The platform was blocked ban risk. alone stand stand yes alone stand At electricity business flat tower Of outside of one kind new mold Mode , it Will since body do for one indivual alone stand of indivual body Come through camp , and Pass Pass and electricity business flat tower combine do Reality now Profit profit Order of . Yes and , Should platform of No foot Of Department exist At need Enter OK since I flow lead guide , this need Consumption fee big quantity time Come Establish Taste Card and maintain net stand . for It's exist E-commerce platform superior Gain have to Profit profit , we need to deep enter It's untie Platform transport do square Mode , and Avoid latent exist of risk, Yes back system Certainly out most good operational strategy. alone stand stand yes one indivual very have special color of electricity business mold Mode , it of out now change Change It's pass System electricity business of camp pin square Mode , Give People many of middle Small Enterprise Industry bring Come It's new of hair exhibition null between . like want become for one Home excellent show of Independent site, seller must Must have many square noodle of white keep and Technique able ? again answer Should like what carry Lift since Self exist electricity business flat tower middle of Competition Fight force Woolen cloth ? right At Seller and Word , How to optimize operation and maintenance yes one item to close Heavy want of appoint Service ? The direction of product selection for independent station operation is often to grasp the characteristics of non-mainstream and novelty. It is not recommended to sell popular ordinary products on mature platforms. But apart from hot-selling products, it should be noted that if you choose hot-selling products, after a wave of sales, you will face the problem of difficult product selection again. Focus on the operation of product detail pages and theme pages. It is not recommended to use the homepage of the website as the landing page, which obviously leads to a significant increase in the bounce rate. When copying photos, tables or texts from other websites or editors, you must pay attention to the compatibility issues of the landing page, whether it can be displayed normally on the mobile phone, for example, whether it is too large, whether it will be automatically reduced, etc. 3. ROI (Return on Investment) For short-term hot products, the return on investment is not always good. If the popularity of a hot product fades, don't insist on it. The seller's advertising needs a parabolic approach. It's almost time to develop the next hot product. For long-term repurchased brand products, the return on investment is divided into attracting new customers and promoting activation. To attract new customers, we should pay attention to the matching degree between traffic and products on the landing page, and improve ROI through advertising optimization and precise traffic delivery. Through various promotional activities, we can buy back coupons and let old customers buy multiple times. Sometimes ROI loss is not necessarily a bad thing. This is related to the seller's operating strategy. The following measures are recommended:- One-click payment integration, such as PayPal and third-party credit card channels.
- Integrate localized settings to automatically match the most suitable payment method, shipping fee calculation method, etc. for buyers based on their IP.
- Choosing a mature system is very important, but choosing a system that can provide consultation and technical support at any time is even more important.
The seller can create more added value for the buyer. Good customer experience, such as unified size standards, logistics prices, delivery time, product updates, new product launches, etc. The establishment of a membership system and member groups, as well as targeted automated marketing through the CRM system, can help increase the acquisition rate to a certain extent. Give customers some surprises. For example, give customers some gifts unconditionally.
1. Do a good job in independent station operation type and positioning It is not easy to build a good platform and operate an independent website. It seems simple, but it can be divided into many types, such as boutique/explosive independent website, brand self-built website, station group self-built website, mobile e-commerce, COD self-built website, etc. When building an independent website, we should not only consider the immediate interests, but also pay more attention to long-term development. Therefore, it is very important to do a good job in the operation type and positioning of the independent website. Among them, boutique self-built websites and brand self-built websites are the two most mainstream models in the industry today. 2. Rationally arrange the operation team As website building tools become more and more powerful, it is no longer a problem to build an independent website with a smooth user experience. The core barriers and breakthrough points of independent websites have shifted to traffic operations and team management. Independent station operation requires independent operation logic, from site building, payment, products, operation, logistics, delivery, to supply chain and overall back-end services, all links of the team, resources, etc. need to be in a complete state. Therefore, the operation of independent stations has a more detailed division of labor, and the comprehensive quality requirements for team members will also be higher. 3. Do a good job in attracting traffic and build a high-quality independent station Self-built websites are different from cross-border e-commerce platforms. Sellers need to bring in traffic themselves. Since they are self-reliant, they need to spend more time on advertising.
The main popular ways to attract traffic now include email marketing (EDM), SNS social platforms, and influencer marketing. By attracting traffic through multiple channels, we can create high-quality independent station operations. 4. Improve operational conversion rate The marketing focus of products is different at different stages of development. In the early stages, sellers may need to focus more on expanding the market, while in the later stages they need to focus on stabilizing the market and reducing customer churn. When you have a certain amount of traffic but the conversion rate is not very high, the key is how to get the seller to pay. After all, payment is an order, and an order is a conversion rate. 5. Find a professional payment method For cross-border independent sites, the payment success rate is directly related to the actual conversion rate of orders. The payment success rate is the key indicator of business growth! Sellers work hard to place advertisements to attract traffic, but in the end, due to problems in the payment process, no final conversion is formed, which will waste a lot of traffic costs. Therefore, you must choose a good payment method when building an independent website. Sellers need to carefully manage every step of the independent website from product to after-sales. An independent website is to build your own brand. Only by building a brand can you have more loyal customers.
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