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When I was young, I didn’t know the benefits of Dun Dun, and mistook it for grass. Now Dun Dun has become very popular, and sellers treat it as a treasure.
With the official opening of the Beijing Winter Olympics, the Winter Olympics mascot Bing Dwen Dwen has become a hit on major e-commerce platforms at home and abroad. In recent days, it can be said to be a well-deserved "top streamer". One of the Bing Dwen Dwen double-sided printed keychains launched on January 4th became the best seller in this category. Not only that, some of Bing Dwen Dwen's related peripherals have been sold at sky-high prices on cross-border e-commerce platforms. On Japan's second-hand e-commerce platform Mercari, the highest price for Bing Dwen Dwen's peripherals is 55,555 yen; on Amazon's European site, Bing Dwen Dwen's price is as high as 180 pounds, equivalent to about 1,548 yuan... I believe that many sellers will be very tempted by Bing Dwen Dwen, the wealth code, after reading this. However, sellers should be reminded that although Bing Dwen Dwen can bring considerable profits, there are many risks involved in selling Bing Dwen Dwen. In recent days, we learned that Amazon has removed many of Bing Dwen Dwen's peripheral products. The link of the Bing Dwen Dwen keychain, which was once Amazon's Best Seller, has become a dog, and it is suspected that it was removed due to patent infringement. Cross-border navigation , sellers please note! Amazon has removed the popular Bing Dwen Dwen products! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation
The trademark has been registered long ago, so selling Bing Dwen Dwen is risky It is learned that as early as 2019, the Beijing Winter Olympics Organizing Committee had applied for a patent for Bing Dwen Dwen's appearance, and successfully applied for and published it in 2020, with the patent number CN305708344S. ▲ The picture comes from Dart.com In addition, the Beijing Winter Olympics Organizing Committee had the "foresight" to register Bing Dwen Dwen's trademarks and copyrights in various categories. It applied for registration in 2019 and successfully registered in 2020. ▲ The picture comes from Dart.com Therefore, the exclusive rights of Bing Dwen Dwen belong to the Beijing Winter Olympics Organizing Committee. Unless otherwise provided by laws and regulations, no unit or individual may use the image and name of the mascot without the permission of the Beijing Winter Olympics Organizing Committee, and may not split, distort, tamper with or use the image and name of the mascot in a deformed manner, or use it as a component of other patterns. If sellers want to sell Bing Dwen Dwen on e-commerce platforms, they must obtain relevant authorization before they can sell them. Otherwise, they will face the risk of infringement and product removal, which is undoubtedly walking on ice. In addition, we learned that the ice and snow consumption boom set off by the Winter Olympics is not limited to Bing Dwen Dwen. Instead of taking the risk of selling Bing Dwen Dwen, sellers might as well consider other ice and snow economic products. A surge in ice and snow consumption has set off a wave of ice and snow sports products that are very popular It is learned that riding on the favorable conditions of the Winter Olympics, not only has consumers' enthusiasm for ice and snow sports reached an unprecedented high, but the ice and snow economy has also become booming. Data from the State Administration of Taxation's value-added tax invoices showed that with the opening of the Beijing Winter Olympics, a craze for ice and snow sports has swept across the country, driving the national sales revenue of sporting goods and sports-related services to increase by 32.4% and 1.4 times year-on-year respectively. It is also known that during the Spring Festival, Douyin e-commerce consumption data showed that the sales of ice and snow sports related products increased by 924% year-on-year. According to data released by JD.com, the overall transaction volume of ice sports products increased by 430% , among which the transaction volume of figure skates, speed skating sharpening racks, speed skating skates, ice hockey sticks and other categories all increased significantly. ▲ The picture comes from JD.com In addition, with the arrival of winter in the northern hemisphere, the number of people visiting major ski resorts abroad is also increasing, and the demand for ice and snow sports products such as skis, ski suits, and ski goggles is also increasing. Among them, the demand for ski products in Europe and the United States has increased more significantly. Mordor Intelligence report shows that from 2021 to 2026, the European ski equipment market, including ski helmets and other protective equipment and accessories, will have a compound annual growth rate of 2.78%. It is also learned that data released by AliExpress in January showed that in the fourth quarter of 2021, China's overseas sales of ski products increased by more than 60% year-on-year, among which overseas sales of domestic ski helmets increased 15 times year-on-year. ▲ The picture comes from AliExpress It can be seen that for cross-border sellers, taking advantage of the Winter Olympics, the ice and snow economy is undoubtedly a new trend in 2022. So, what specific ice and snow products are worth choosing for cross-border sellers? Here are a few ice and snow sports related products for sellers to refer to: Data shows that on AliExpress, overseas sales of domestic ski helmets increased 15 times year-on-year in the fourth quarter of 2021. With the Winter Olympics in full swing, this figure is likely to grow further. ▲ The picture comes from AliExpress Skiing is a must for skiing. Skis are generally divided into alpine skis, cross-country biathlon skis, ski jumping skis, freestyle skis, and single skis. Single skis are roughly divided into three types, including all-around skis, park skis, and alpine skis. Different skis are selected for different playing styles and skiing terrains. Sellers can choose the corresponding skis for sale after investigating and determining the target customers. ▲ The picture comes from AliExpress For those who ski outdoors, the warmth, tear resistance and wear resistance of ski clothing are undoubtedly the most important concerns of buyers. Cross-border sellers can consider choosing wear-resistant and warm ski clothing for sale. ▲ The picture comes from AliExpress As the old saying goes, if the heaven’s ways are not trustworthy, a year cannot come to pass; if the earth’s ways are not trustworthy, plants and trees cannot grow large. Here, we would also like to remind you that when choosing ice and snow sports products for sale, sellers should also pay attention to the compliance sales requirements of ice and snow sports products. Only by abiding by the rules can you last long. |
