Amazon Review Practice-How to delete negative reviews?

1. How to delete negative reviews internally

The first method of operation

The first method is also the simplest and most brutal one. This method is mostly used by unscrupulous service providers. The general logic is also very simple. Everyone knows that you can buy the email addresses of Amazon buyers through internal channels, and the price is only a dozen yuan. They first buy the email address of the customer who left the bad review through the bad review link, and then directly contact the buyer who left the bad review by phone or email, and roughly mean that they will pay 2-3 times the value of the goods as compensation, and ask if the bad review can be deleted.

As we all know, the price for deleting a negative review is about 1,000 yuan, which is more than enough to compensate for 2-3 times the price of an ordinary product. If you encounter a user who is willing to accept it, it is considered a success. If you are unwilling to accept or refuse, the service provider will generally refund you. This is why the success rate of deleting negative reviews by some service providers is not 100%.

Of course, there are risks in doing this. Although Amazon cannot track off-site messages, the risk of buyers reporting it cannot be ruled out. After all, this is clearly bribing buyers. Once verified, the account will basically be blocked. However, since it is an off-site message, the evidence is actually difficult to be conclusive. After all, the possibility of competitors deliberately framing you cannot be ruled out. Therefore, Amazon will not deal with such reports immediately, and may make a comprehensive decision based on other evidence. Therefore, this is why even after the negative review deletion service is implemented, it is rare to hear news of sellers being blocked. However, I suggest that you do not take chances, after all, once you are caught, you will be blocked.

The second method of operation

The second method of deleting negative reviews is relatively advanced, so I will briefly introduce it to you. First, prepare about 100-200 buyer accounts. Most of these buyer accounts are not new accounts. They are all machine-scanned accounts, and they are all relatively old accounts. The market price of such buyer accounts is basically around tens of yuan, and they basically have stable purchasing channels. There may be a risk of being recovered by others later, but this risk is not a big deal, after all, you are not using this account to buy things.

Then, IP is also a big problem. It is recommended to use a home IP provider such as 911. Of course, 911's resources are much worse than before, and there are more problems. However, compared with other IP providers, it has the highest cost-effectiveness. After all, you are not swiping orders, and the cost of IP is too high to be cost-effective. Of course, if you want to save trouble, you can directly use the IDC IP of VPN, but the weight of the computer room IP is far less than that of the home IP. Maybe the number of operations will need to be increased later, and the success rate will also drop a lot.

The next step is to add an automated script program, with an average interval of about 1-2 minutes, to click the Report Abuse button for the negative review that needs to be deleted. Basically, each account can repeat this every 2-4 hours, which means that 100 accounts can click 300-500 times. Let me add one more thing here. After our test, we found that the fewer times a single buyer account repeatedly clicks Report, the greater the chance of success. So if conditions permit, it may be better to directly allocate 500 buyer accounts for the operation. Of course, it would be even better if you have more buyer accounts.

2. Factors that influence the deletion of negative reviews

1. Weight of the buyer account used

Amazon generally divides buyer accounts into five levels based on weight. The factors determining weight are relatively complex. Simply put, the weight of a new account is definitely not as high as that of an old account. Of course, it will also be considered in combination with your purchase history, browsing history, etc. It is definitely not a single factor. Through our testing, we found that accounts with higher weights will have much better results than low-weight accounts in terms of likes, reports, and fake orders. Sometimes low-weight accounts will even have a counter-effect, which is commonly known as demotion.

2. The number of times a single buyer account repeatedly clicks on the report

If a single buyer account reports a review repeatedly, the effect will definitely be greatly reduced and the system will determine that the report is invalid.

3. The weight of the buyer's account that left a negative review

As mentioned above, buyer accounts are divided into different levels according to their weights. If the negative review is left by a malicious account that is designed to harm others, it is very easy to remove. However, if it is left by a real buyer with a high weight, it is very difficult to remove.

4. Number of times the review was marked as Abuse

The number of reports will be taken into consideration, but it does not mean that as long as you click on the report button, it will be counted as a success. The system will consider the IP situation and the buyer's account situation. If it is unreasonable, it will not be recorded.

5. How often the review is labeled as Abuse

The frequency of reporting will also be taken into consideration, but the prerequisite is that each click to report must be effective and recorded by the system.

6. Browsing curve of buyer account

This mainly refers to the browsing behavior of buyers before they make a Report operation. Because you can't say that buyers go directly to the Review link, click Report and leave, this is definitely unreasonable. There must be some more logical operations before clicking Report, such as carefully browsing the Review page, reading the product details, etc. Therefore, the browsing trajectory of buyers before clicking Report is also a very important dimension.

7. The quality of the review itself

What we are mainly talking about here is the wording of the review. If the review itself contains some sensitive words, such as religious discrimination, personal attacks, etc., this violates Amazon's TOS, and this type of review will be deleted very quickly.

3. How to delete negative reviews

1. Write an email directly to complain (the registered email address of the account is required).

The email address for requesting the removal of negative reviews is: [email protected]

When sending an email, please note the following points:

Your store information (store name, registered email address);

Review link and corresponding Asin;

State your reasons for deletion;

The team handling this issue is a foreign team, so please write in English when sending emails.

2. The buyer voluntarily deletes the negative review.

If the buyer wants to modify or delete a negative review, but does not know how to do so, here are the steps to modify or delete a negative review:

(1) Log in to http://:www.amazon.com/;

(2) Click Your Account and select Your Orders;

(3) Select the order date and click GO;

(4) Find your order location and click View Order Details;

(5) Scroll to Your Seller Feedback and click Remove.

(6) Select the reason for removing the review and click Remove Feedback.

Note: Buyers have a 90-day review period and a 60-day removal period. You must convince good buyers to modify their negative reviews within this period. If there is no Remove button, it means that the 60-day removal period has expired.

(Compiled from: Moss's Spiritual Home, Kris Hao)