Let’s talk about the reasons for low off-site conversion rate

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Quickly promote the 37th article outside the site

Today let’s talk about the off-site conversion rate. Why is the off-site conversion rate low?
1. The traffic pulled in is not accurate
2. The traffic you pulled in was not successfully converted
 
Many people find intermediaries to do off-site work, but then find that the effect is not very good
 
First, the traffic pulled in is not accurate

If the agent you found put it outside the site for you
This intermediary may not accurately distribute the traffic to your product.
For example, if you are buying girls' products, you can place an order in the boys' electronic products group.
Then the transaction volume of this part of traffic will be very low
The conversion rate is even lower than 5%
For example, 100 buyers come in and the number of orders completed is less than 5.
This kind of traffic will definitely lower the conversion rate
 
Second, the traffic conversion is not successful (the listing page is poorly done)
 
Why is the conversion rate of incoming traffic low?
1. Is your price strength adequate?
2. Is your listing page well optimized (e.g. there are several negative reviews on the homepage)?
 
for example:
The discount is not adequate
The price is not right
The listing page is not done well

It’s a bit of a disadvantage to work outside the station
 
Take an example
https://www.amazon.com/TOGUARD-Vision-Inside-Driving-Recorder/dp/B07Z4V5GNP
 
Take a look at this listing, and see the videos with A+ pictures stuck on the homepage comments. Look at the difference and you will know why your conversion rate is so poor.

 
So for the low conversion rate outside the station
No effect for the old irons
You should consider the two issues I just mentioned.
 
Finally, remember to stand outside
The most important point
It is auxiliary auxiliary auxiliary
 
I use it
Just three months before the new product
Unless the listing is attacked or removed due to out-of-stock products, etc.
Will continue to use external sites to push the ranking back
 
First three months
Maybe about a month
You have to switch back to the ads on the site (if the natural orders and rankings increase quickly)
 
The whole process will have a
Switching from external traffic to internal traffic (advertising)
Switch from external orders to internal orders
Conversion rate visits
 
Regarding this point, I know everyone is most concerned about how to keep the orders and rankings stable after the off-site work is done? Instead of falling off like a roller coaster. I believe many people outside the site are deeply touched by this question.
 
If you look at the best-selling KEEPA curve, you will understand why they can keep this curve stable after completing the off-site operations.
 

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