|
I believe most Amazon sellers know that optimizing product listings and increasing product reviews can improve product conversion rates and sales. But in fact, the QA section also has a certain influence on promoting product transactions. Today, I will share with you some QA optimization techniques! QA is the abbreviation of Question and Answer, which is what we often call in domestic e-commerce - Q&A, that is, one party asks questions and the other party answers the questions. Usually, buyers ask questions, and then sellers or buyers who have purchased products answer the questions. When the number of QA in a store is greater than three, it will be displayed on the store page. For Amazon stores, the number of QA questions does not affect the ranking of links, but the quality of QA questions does affect the conversion of links. This is because most buyers will check the QA questions before purchasing a product, trying to further understand the quality and characteristics of the product to determine whether to buy the product. Therefore, a high-quality QA question-and-answer area helps to answer questions for consumers, enhance buyers' willingness, further increase sales, exposure, conversion rate, and promote the long-term development of the store. 1. How to get on Amazon QA? In general, there are three forms: 1. Find relatives and friends abroad and ask about specific products through their Amazon buyer accounts. 2. You can also "disguise" yourself as a buyer through your own account and make inquiries yourself. It should be noted that it must be from a foreign IP, which is what we often call vps, agent, SSR, etc. 3. Find a reliable service provider to optimize the Q&A area for a fee. vx:ckr410718 After asking the question, the question will be randomly assigned to buyers or sellers who have bought the product, but not all questions will be assigned to sellers. Going to QA will also attract negative responses. 2. How to optimize Amazon QA? 1. Collect high-frequency problems of competitors: List all pain points and product defects in detail in QA. Pay attention to professional responses and show your attitude of striving for improvement. 2. Collect the problems encountered by buyers: especially the functional problems of the product. Questioning and answering: When asking questions, first list the pain points, arrange at least 2 questions, and put the questions in the first or second position. When answering, for the defects that cannot be solved by the product at present, QA must be arranged to reduce buyer complaints. 3. QA ranking: Sellers should support or oppose QA so that good QA can be arranged on the homepage. 4. Negative information: If there are bad questions, you can choose not to answer them for now. Because QA will only be displayed if there are questions and replies. If the bad questions have been answered by buyers, the seller can make a correct response, or contact excellent buyers to give correct replies, and use a large number of positive replies to dilute the user's awareness of negative information. However, if the negative information violates the platform policy, the seller can choose to report it. 3. Amazon QA Optimization Notes 1. You cannot ask and answer questions by yourself, that is to say, sellers cannot ask questions by themselves. They need a buyer's account to ask questions. Sellers only have the authority to answer. Of course, if sellers use their own buyer account to ask questions, they need to pay attention to the IP problem used by the computer; 2. Amazon has adjusted the QA requirements. Buyers who have not spent more than $50 in purchases within 12 months are not allowed to ask questions. 3. Don’t pile up keywords. You can insert keywords appropriately, but don’t pile them up deliberately. 4. The number of questions should match the number of reviews. Don’t let your product have no reviews but a large number of questions. 5. You can find the buyer's account to reply, which is more convincing; 6. Do not post advertising content or promote products in Amazon QA; Amazon QA is to look at products from the customer's perspective. Before purchasing a product, you should check and understand the QA, understand the various functions of the product from multiple angles, answer customers' questions and concerns, answer all customers' worries, do a good job of QA optimization, and take every detail seriously to increase order volume.
|
