Amazon's major attribute update! A comprehensive overhaul of this category

Recently, Amazon released an announcement in the background, saying that it will carry out a major reform of the sizes of major clothing categories, and improve customers' shopping experience by enforcing the use of the same standardized size chart.

Before Amazon announced this change, the size information of clothing categories has always been freely editable, and sellers can upload various formats and standards to describe the sizes of their products. This has caused a very bad shopping experience for buyers. They may just have seen the size standards of the previous seller and habitually apply the sizes of the next seller, and then buy clothing products that do not match them.

Now, Amazon has enabled a standardized size system, and all clothing products must select a value from this system as their size information when uploading. This way, no matter which product a customer browses, they can have a unified shopping experience, greatly optimizing the process of choosing clothing for customers.

In the new standardized size system, sellers need to select size information for their products from several attributes such as "size standard", "category", "body type", "height", "size value" and "size value-added", and try to be as close to the actual size of the product as possible.

Among them, the "Size Standard", "Category" and "Size Value" attributes are mandatory, while the others are conditionally mandatory, and some subcategories may have separate regulations for these attributes. At the same time, some clothing subcategories may have other size standards that must be selected.

In this new system, sellers can only choose a few values ​​​​prescribed by Amazon in the above product attributes, and can no longer fill them in freely as before. This new policy will be officially implemented on February 22. When uploading new products or updating old products, you need to use the new size system. In addition, old products will not be automatically updated to the new system. At that time, some system errors may occur and cause them to not be displayed normally. I suggest that sellers update in advance and do not delay until the last deadline.

Amazon has also prepared a new size system filling guide , which can be used by sellers to update products and quickly adapt to the new system. Sellers who need it can download it directly in the backend announcement. If you can't find it, you can scan the code and get it from me.

A unified size standard is much more convenient for buyers, and having a clear and unified size standard can effectively reduce consumers' hesitation and time comparing products, so this update is worth it even if it increases the workload of some sellers.

In addition to the great news for the US site, an important thing happened recently on the European site. The French site may conduct strict checks on tax numbers.

Amazon recently issued a notice on its French site, stating that it had shared sellers’ sales data from last year with the French tax authorities at the end of January.

Because the French anti-fraud law was officially implemented at the end of January, the law requires sellers on e-commerce platforms to upload French VAT numbers or European VAT numbers in accordance with regulations. If Amazon, as a platform, does not supervise properly, it may lead to joint liability. Therefore, Amazon will definitely increase the screening of VAT on the French site after this . The French site will definitely be as strict as the current German site. Without a tax number, it will be difficult to move forward.

In addition, the Anti-Fraud Act requires Amazon to share a lot of information with the tax bureau, including platform store name, company registration address, contact information, product links, types, etc. Even for overseas self-delivery sellers who do not have VAT tax obligations, Amazon still needs to synchronize data with the tax bureau.

Therefore, self-delivery sellers must always pay attention to whether they have reached the threshold for distance sales (annual sales of 35,000 euros) , and must prepare tax numbers and other materials in advance for review.

It’s almost time for our Spring Festival holiday. Both news and response speed will spread much more slowly. I suggest that everyone join our communication group. Our official account will be suspended during the holiday. If there is any big news, I will notify everyone in the group!