Amazon's main image is one of the most important factors affecting our product display click-through rate and conversion rate, and its importance to Amazon sellers is self-evident.

Therefore, many sellers will be extra cautious when designing the main picture, seek opinions from all parties, and let others review it to see if there are any changes that need to be made. At this time, we may consider using Amazon's A/B testing function.

But for novice sellers or new products, Amazon’s A/B testing is subject to conditional restrictions. First, your ASIN belongs to your brand and has received enough traffic in recent weeks.

Therefore, new products are not eligible for testing and may only be eligible after they have been sold for a period of time. Amazon will calculate the test results regularly on a weekly basis, and sometimes there will be delays, so it takes a long time to obtain test data.

However, during this period, our product has actually been built for a period of time, which may affect the early development of new products. Therefore, Zhaodanmao recommends the following methods to help you quickly test the main picture effect!

Share main picture testing tool 1

① Testing tool 1: “Amazon Image Testing Tool”

First, search and add the "Amazon Image Testing Tool" plug-in in the Google Play Store, and then open the Amazon front-end search results page.

By following this operating process, you can know the display effect of the main picture on the foreground before creating the product. We can also put the picture next to the pictures of our competitors, so that we can make a comparison and help us optimize our main picture.

Official function introduction: This testing tool will help Amazon sellers test their products before their first release and reduce any uncertainty by requesting feedback from the target audience. Our platform allows you to simulate and test your product image, pricing, ratings, and titles against your competitors.

Share Main Picture Test Tool 2

② Test tool 1: “Image AI tool”

After opening the tool, you can directly perform AI analysis by uploading the picture. The tool will perform AI scoring on the picture. The higher the score, the better the AI ​​tool considers the picture to be.

For example, if you select two links of this product, the main pictures of these two products are the same, but there are certain differences in the picture displays. Let's see which product picture the AI ​​tool thinks is better!

Similarly, you can directly perform AI analysis by uploading pictures. Let’s take a look at the results together.

Sellers who want to know the URL of this tool and sellers who want to consult about off-site promotion and celebrity video services can contact customer service V: FLA66668888

Of course, this AI tool for image detection cannot completely replace Amazon A/B testing, but it is still helpful for image optimization.

Amazon A/B Testing

To put it simply: Amazon A/B testing can test a lot of things, including pictures, titles, A+, etc. Sellers can decide which version of pictures or copy to use based on the test data. This method can make decisions based on data and experimental evidence, so that product display is more in line with user needs and has the best sales effect.

If you don't know whether your product can participate in A/B testing, you can check whether your product is eligible on the left side of the background listing editing page. As shown in the picture, this product is not eligible for A/B testing because of low traffic. You can click "View eligible products" to view eligible products in your store. Then follow the prompts on the page to create a test.

As an Amazon seller, you need to learn to be flexible. In addition to testing the effectiveness of product images through data analysis and user feedback, you can also optimize product images based on the test results to make them more in line with consumer preferences and needs.