On March 20, Amazon Global Store released an announcement: 2024 Amazon Prime Day promotion submission has opened!

Recently, the official WeChat public account of Amazon Global Selling officially announced that the submission channel for the 2024 Prime Day promotion has been officially opened , calling on sellers to seize the time to prepare, accurately fill in the submission information according to the established requirements, and jointly welcome this shopping feast for global consumers.

Please check the email for member day report

For many sellers, Amazon's Prime Day promotion is not only a shopping carnival, but also a rare opportunity to make money. Especially as the number of Prime members increases year by year, the appeal of this sales feast becomes more and more significant, and it has undoubtedly become a golden period that sellers cannot miss.

In this golden period, sellers need to pay close attention to market trends and carefully plan sales strategies to seize this rare opportunity to make money. If you also want to participate in this event, Dabao recommends that you check the Member Day promotion submission information as soon as possible through the following methods:

👉 Check your registered email, paying special attention to those from @amazon.com or @sell.amazon.com.

👉 At the same time, don’t forget to visit the promotion submission page of the seller platform to keep abreast of and participate in various promotional activities.

In preparation for Amazon Prime Day 2024, sellers need to pay attention to several key points and make corresponding preparations and operations at different stages. Seizing this golden opportunity, carefully planning, and actively preparing will be the key for sellers to achieve new breakthroughs in sales performance.

How to submit without official recommendation?

✅Method 1: Find a service provider to submit a BD

The simplest and most direct method is to pay the service provider and ask the service provider to help you submit the BD, but this method requires you to find a reliable service provider, otherwise, the BD may be temporarily canceled, or Amazon may settle accounts with you later.

✅Method 2: Submit on discount website

Amazon has a website called WooT, whose products can participate in Amazon's BD and DOTD unlimitedly, and we can apply even if our listing does not have background recommendations.

There are also conditions for applying for Amazon woot's flash sale:

1. First of all, not all products can be reported. Adult products cannot be reported.

2. The product review rating must be 4 stars or above, the number of reviews must reach 10, and it must be 15% off the lowest price in the past 30 days.

3. If the parent body participates, then 70% of its child bodies need to participate in the activity.

4. The inventory participating in the listing does not have to be FBA, it can also be FBM, which is friendly to merchants with large or heavy goods.

It is worth noting that for BD applied for through WooT, after the flash sale ends, if the remaining inventory is not sold out, the inventory age of these inventories will be reset to zero. If it is redundant inventory, there will be no long-term storage fee.

How to maximize the effect of flash sales?

✅Method 1: Off-site promotion before flash sales

Before the flash sale starts, we can use off-site promotion to attract traffic and put our products in a better position.

Zhaodanmao off-site promotion focuses on Amazon promotion services. If you need it, you can contact V: FLA66668888

✅Method 2: Progress bar control

In the early stage of the flash sale, we can use methods such as adding purchases to the buyer's account to make the flash sale progress bar move and attract buyers to buy. If there is still a little inventory left to reach 100%, we can use the same method to clear the inventory and ensure a good position for the next flash sale.

✅Method 3: Advertising assistance

During the event, we can attract customers by increasing the advertising budget. The conversion rate at this time is relatively high, and flash sales can help us improve the advertising quality score.

Things to note and suggestions for preparing for Member Day

Product selection preparation

Product selection and preparation is an important part of preparing for Amazon Prime Day.

1. First, we need to confirm the product selection, which requires a deep understanding of market trends, consumer needs, and competitors.

2. Next, it is crucial to conduct compliance risk monitoring to ensure that the selected products comply with relevant regulations and standards to avoid losses due to compliance issues during the sales process.

3. After completing product selection, you need to develop a detailed stocking plan and rationally plan inventory based on historical sales data and expected demand to ensure sufficient inventory supply during Prime Day.

Logistics preparation

1. Logistics preparation should not be neglected. Sellers need to pay close attention to storage capacity and apply for additional storage capacity or clear redundant inventory in a timely manner to ensure inventory space during the peak sales season.

2. Checking the storage capacity and the eligibility of goods for warehousing is also a key step, which helps us to rationally plan the number of goods to be put into the warehouse and avoid affecting sales due to insufficient storage capacity or goods that do not meet the warehousing requirements.

3. In addition, you also need to pay attention to the FBA warehousing cut-off time of each Amazon site, choose the appropriate logistics method according to the peak season logistics form, and arrange the delivery time reasonably to ensure that the goods can be put into storage on time and participate in promotion activities smoothly.

Brand seller preparation

1. Joining the Transparency program can enhance consumers’ trust in the brand.

2. Enabling the VINE plan can help you get more high-quality reviews and help achieve efficient conversions.

3. Improving the brand flagship store can attract more brand fans and expand the scope of targeted marketing push.

4. Use buyer review management to reduce the negative impact of low-star reviews on the brand.

5. Add "brand story" to the A+ page to convey brand information and enhance brand image and recognition.

During the preparation period, it is recommended that novice sellers make full use of various resources and learn from the experience of other successful sellers. They can continuously improve their operational capabilities and market insights by participating in training courses on cross-border e-commerce platforms and communicating and sharing with peers.