The latest shopping trends in the United States: 70% of consumers prioritize price

According to a quarterly survey of 1,000 U.S. consumers, more than 70% of respondents said they prioritize price when purchasing goods. Inflation continues to affect household spending, and price has become a major factor affecting consumer purchasing decisions, especially on Amazon.

Although Amazon remains the first choice for most consumers to search for products online, the e-commerce consumption landscape is changing. Data shows that TikTok's influence is gradually growing, with one-third of shoppers saying they browse TikTok Shop every week and nearly a quarter of consumers buying goods on the platform. Generation Z and millennials are leading in TikTok usage.

The survey shows that it has become a general trend for consumers to cut spending. In the first quarter of 2024, 52% of consumers spent roughly the same as in the fourth quarter of last year. Consumers carefully controlled holiday spending by shopping in advance and using other money-saving strategies, and their purchasing power was significantly reduced. It is worth noting that consumer spending in the first quarter of 2024 only increased by 16%, reaching the lowest level in three years.

In terms of retail experience, technology is helping to reshape the retail experience. With the increase in augmented reality tools, consumers are increasingly inclined to enjoy a more immersive shopping experience to bridge the gap between online and offline shopping. For example, Amazon's "View in Your Room" feature has converted one-third of users into buyers.

In addition, the survey also counted the categories with the largest sales growth and decline, and the results are as follows:

Author✎ Summer/
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