Amazon suddenly found a parody of celebrity Cai's peripherals! Seller: Warning of infringement and removal of products!

In recent years, along with the trend of celebrity commercialization, celebrity images have become one of the important means for sellers to market their products. On major e-commerce platforms, there are not only a large number of celebrity-endorsed products, but also a large number of celebrity-parody products.

These products are mostly inspired by the images and characteristics of celebrities, and are creatively designed in the form of spoofs and cartoons. They cover a variety of categories including clothing, accessories, and toys. They have gained considerable attention among some young consumers, but have also caused a lot of controversy.

Recently, the spoof products of the celebrity named Cai sold on Amazon have caused heated discussions in the cross-border circle.

It is learned that recently, a seller revealed that a number of spoof products with the celebrity surnamed Cai as the theme are being sold on Amazon's US site.

Searching for the keyword "Cai" on Amazon, you can see a large number of spoof products related to the celebrity . These products are usually based on the image of the celebrity, combined with popular online spoofs, and cover multiple categories such as key chains and toy ornaments.

▲ Picture from Amazon

According to one seller’s observation, one of the spoof product stores even carefully crafted the listing: the pictures and products were carefully made, the copywriting was accurately positioned, and there were five-point descriptions. For this reason, the seller even posted a question: I’m curious why the store is used for this purpose. Is it a big seller who adds fun to his fulfilling life?

▲ Picture from Amazon

Once the topic was exposed by the seller, it caused heated discussions in the cross-border circle:

"Who taught him to attend listings like this???"

"He even sent it out for FBA! And he did an A+!"

“The pictures and videos were taken carefully, and the five-point simple style is also good. You can see that they put a lot of effort into it.”

"Remember to bring your ASIN to court. I'm serious. I'm not kidding."

While being curious about the motives of these sellers in selling spoof products, more sellers expressed doubts about these celebrity spoof products: Won’t these spoof products infringe copyright?

With the rapid development of the Internet, consumers' purchasing behavior is now more influenced by brands, images, social media and other aspects.

As the protagonists of social media, celebrities have become the best tool for businesses to promote products and increase sales with their high profile, strong influence and wide recognition. Not only are celebrity-endorsed products enthusiastically purchased by fans, but even spoof products related to them have a certain market demand.

Among the products discussed and exposed by the above-mentioned sellers, there is a spoof product of a celebrity named Cai that was successfully sold on Amazon and even received five-star reviews.

▲ Picture from Amazon

However, these spoof products have also caused a lot of controversy in the e-commerce market.

Some people say that for consumers, these spoof products are just a form of entertainment and will not have much impact on the stars themselves. However, more people believe that these products are a marketing strategy that caters to vulgarity and maliciousness , using the image of stars to obtain commercial benefits, which may damage the image and reputation of stars and constitute infringement.

So, are these celebrity spoof peripherals actually infringing copyright?

In general, although the traffic benefits of celebrity-related products are indeed huge, sellers of related products will face the risk of infringement if they do not obtain relevant authorization.

As we all know, Amazon has always attached great importance to compliance operations, and is very strict in handling both false reviews and infringement complaints . Once a seller is found to have infringed, Amazon may not only send a warning email to the seller, remove their products from the shelves, cancel their sales rights, but may even directly deactivate the seller's account.

For this reason, we would like to remind all sellers that if they want to sell celebrity peripherals on e-commerce platforms, they must obtain relevant authorization before they can sell them. Otherwise, they will face the risk of being complained of infringement and having their products removed from the shelves , which is tantamount to walking on thin ice.

In addition, using celebrities to spoof products to attract traffic may bring certain benefits to sellers in the short term, but this marketing method that violates market laws and business ethics is ultimately not a long-term solution. If you want to stay in the cross-border e-commerce market for a long time, the best strategy is to follow market laws and obtain traffic through fair competition.

What do you think of this? Welcome to discuss in the comments section~