According to Smartly.io survey: 85% of American consumers attach importance to data privacy!

It is learned that recently, according to a survey conducted by the US social platform Smartly.io, although the epidemic has eased, 87% of respondents still prefer online shopping, and 85% of respondents also pay attention to data privacy while shopping.

According to the survey, consumers' consumption patterns have changed. The specific manifestations are as follows: consumers will buy a large number of goods online that they could not buy during the epidemic; in the past 30 days, 53% of respondents said they had purchased goods online, and 87% of respondents said they would impulsively buy specific categories of goods online, such as clothing and retail (59%), travel and hotel industry (39%); other product categories that consumers will buy include: food and beverages (44%), entertainment (39%), home improvement and decoration (38%) and automobiles (17%).

In addition, in terms of data privacy, 85% of respondents said that they attach more importance to personal privacy data than a year ago; and 91% of respondents said that they are likely to buy from brands with transparent data.

According to the survey, marketers and advertisers are launching marketing campaigns on social media platforms. The use of social platforms has soared in the past year, and digital advertising has greatly promoted consumers' online purchase levels. In the past 30 days, 38% of respondents said they made an online purchase, and 44% of respondents said they discovered new products from digital ads on social platforms.

Robert Rothschild, Chief Marketing Officer of Smartly.io, said: The epidemic has brought about a huge change in consumers' consumption patterns and shopping behaviors. However, consumers' enthusiasm for online shopping is an opportunity for brands to develop social media advertising strategies. In addition to social advertising being full of creativity, insight, and data, brands must also pay attention to protecting consumers' data privacy.

Editor ✎ Nicole/

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