What is traffic? Is it important? Let us explain Amazon's traffic thinking to you in an easy-to-understand way!

What is traffic? Is it important? Let us explain Amazon's traffic thinking to you in an easy-to-understand way!


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What is traffic? Is traffic important?
Traffic is the essence of all business
I will use the most easy-to-understand examples to explain 23 traffic thinking to you.
1. Traffic is like a river. When you stand by the river, no one cares about it. This is called a public traffic pool.
2. You dug a ditch by the river and diverted the river water into the ditch you dug in advance. This is called diversion.
3. The pit you dug is a little far from the river, and the water dries up halfway through the flow. This is called a long drainage path and flow loss;
4. You spread bait in the ditch, and fish, shrimps and crabs smell the scent and swim over. This is called passive drainage.
5. You worked hard for a whole morning and only managed to dig a thin stream of water, which means the traffic conversion rate is low;
6. You throw away your shovel, get an excavator, and quickly dig a big ditch with fierce water flow, which is called high traffic conversion rate;
7. The shovel excavator is called a drainage tool;
8. Water starts to be continuously injected into the pit, and then it becomes your private traffic pool;
9. We attract a lot of fish and shrimp in the river, which is called a high-quality flow depression;
10. If there are few fish, shrimps and crabs, it is called garbage traffic;
11. If you go fishing directly, it is called selling products for cash;
12. You don’t rush to fish, but start to put feed in the pond to raise more fish, shrimps and crabs. This is called cultivating private domain users.
13. The fish, shrimps and crabs in the river are well-fed. They tell other friends about it, and more fish, shrimps and crabs swim over from the river. This is called word-of-mouth communication.
14. Some fish think the feed you feed is inferior and move to other fish ponds. This is called user churn.
15. Someone puts up a sign next to your pond, showing his product information to fishermen. This is called traffic advertising.
16. Digging ditches and diverting water by yourself is called traffic dividend;
17. As more and more people dig, the amount of river water allocated to each person decreases, which is called the disappearance of flow dividend.
18. Suddenly one day, someone took charge of the river. The owner of the river was called the flow owner.
19. The owner of the river told you that you cannot dig ditches and divert water so casually. You must get my consent. I will give you a sign. This is called official certification.
20. The owner of the river said, you not only have a brand, but you also have to pay me, and I will give you more high-quality river water, this is called paid traffic;
21. The other party wants to charge you, but you refuse to accept the offer and continue to dig ditches to divert water secretly. This is called off-site diversion.
22. The owner of the river gets angry and blocks the ditch you dug privately, so you can only pay for drinking water. This is called the cost surge of official traffic.
23. There was a small stream that was about to flow into a large river. A small ditch was dug in advance to divert the stream to its own pool. This is called interception.

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