Teach you step by step how to optimize links to improve PPC performance

How can we optimize our Amazon listings to better attract target shoppers, improve rankings, and achieve a consistent style across the store?

1. Leverage Your Keyword Research

The foundation of any successful product advertising is built on a strong set of keyword research that works for your product. It doesn’t matter if you’ve done it before or not. If you plan to run ads on Amazon PPC, you’ll need a new set of keyword data. We can use this data in our listings.

As mentioned before, Amazon has stated that they will analyze our keyword lists. Therefore, we need to make every keyword mentioned 100% relevant to our products and market. If some irrelevant keywords are included, then they will be ranked organically.

Take for example the mention of "headphones" when selling headphones. Mentioning it once is fine, but repeating it will only help rank your headphone listing. If someone searches for it, it's unlikely to be converted.

Once you have a set of keyword data, you need to break it down from highest search volume to lowest search volume. First, you need to pick out 10 or so main keywords with varying search volumes.

This set of keywords strictly applies to wireless headphones (with noise cancellation and microphone):

Some common keywords that are excluded from this list include: earphones, headset, wired, and branded keywords.

There are many other low search volume keywords that you can find elsewhere, but this main set is important for your Amazon titles and bullet points.

2. How to write a five-point description?

Knowing which keywords to include is one thing, but you need to include them in your listing in a logical way to help shoppers easily find information about your product.

When shoppers visit your product page, they want to confirm whether this is a product they want to buy. That is, whether it has specific features that match certain expectations they have in mind, whether that’s price or other factors like social proof.

Therefore, when writing these 5 bullet points, it’s important to think about the type of information a shopper might want to know. This is easy to do by focusing on the features of your product, using the following format as an example:

●BLUETOOTH HEADPHONES-Insert about two sentences to talk about this feature

●NOISE CANCELLING HEADPHONES - insert about two sentences to talk about this feature

HEADPHONES WITH MICROPHONE - insert about two sentences about this feature

●SMARTPHONE COMPATIBLE-Insert about two sentences about this feature

●COMFORTABLE OVER-EAR HEADPHONES - Insert about two sentences talking about this feature

By using the best keyword from our list as part of the capitalized word feature, we have repeated the keyword once. Although you can repeat the highest search volume keyword more than once, try to include long-tail keywords and avoid keywords that are irrelevant to your product. Keep the keywords highly specific to your product and keyword research.

As part of optimizing your listing, we should remember that while making your bullet points long is a great way to include lots of keywords, it can also distract shoppers. If your text is longer than 3 lines, consider shortening your bullet points to make them more concise.

3. Description and backend keywords

Finally, we need to optimize our description and backend keywords. When it comes to improving your organic search performance, the description has the least weight. This is also true if you choose A+ content. This is really just another opportunity to discuss your product in more detail and help you close the sale. If you can use A+, use a lot of pictures to discuss product features.

4. Summary

Properly optimizing your listing can help Amazon understand and interpret your listing correctly. Amazon can only “read” your listing by deciphering keywords and analyzing how Amazon shoppers use it. A well-optimized listing will not only help your listing rank organically, it will also improve PPC ad performance because Amazon can determine which keywords your listing is suitable for bidding on.

Success with PPC will speed up sales, which in turn will speed up your organic rankings. If we don’t think about our listings with this level of attention, it will only hurt our organic rankings and paid advertising performance.