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How much sorrow can an Amazon seller have? It is like a river flowing eastward. The shadow of Amazon's large-scale account sweeping some time ago has not yet dissipated, and sellers are exhausted by logistics problems, sluggish traffic and other issues. With all kinds of problems coming head-on, sellers' hearts are as hot and unbearable as the temperature of this spring day. Today is also the last day to submit an application for the Prime Day event on the US site. According to Amazon's usual practice, before the big sale every year, there is always some action to attract the attention of sellers. The most common way is to check whether the seller's account is compliant. At this time, many people are misjudged and have their accounts scanned. Recently, a seller reported that one of his US accounts suddenly received an email from Amazon stating that it was judged to be a fraud. What happened? The account was found to be fraudulent, innocent or intentional? According to the seller's feedback, he has an account in the United States. Because the link rankings rose too quickly some time ago, he was maliciously attacked by competitors, resulting in all the popular links being removed from the shelves. After that, the seller successfully appealed and his account was restored to its original state. But the good times did not last long. Not long after the account was restored, the seller suddenly received an email from Amazon, informing him that his account had been closed due to fraudulent behavior. The email came like a piece of bad news. The seller was shocked and felt a little helpless. He did nothing, so why was he convicted of fraud? It is understood that the content of the email is as follows: We have found information indicating that your Amazon seller account has engaged in deceptive, fraudulent or illegal activities. This behavior violates the Amazon Services Business Solutions Agreement. Therefore, we have closed your Amazon seller account. At the same time, the seller also added that the account was purchased from the United States and logged in with a super browser. During the six months of operation, the sales of the account have been considerable and there have been no illegal operations. However, after receiving the account suspension email this morning, the account could not be logged in and a password error message appeared. Currently, all product links in the account have been removed, and the seller cannot log in to the account to submit a complaint email. The seller has the following guesses about the reasons for this situation: 1. The purchased account has low security and is reviewed by Amazon. 2. The surge in sales was judged by Amazon to be fraudulent. 3. The link was removed due to malicious complaints from competitors. This scene also reminded many sellers of Amazon’s previous sweep of seller accounts: in the craziest year for buying and selling accounts, more than 90% of sellers went bankrupt a few weeks before the Prime Day promotion. Some old accounts that were purchased were also blocked and could not be logged in even after entering the password. Back to the present, Amazon today has not shown any sign of "tolerance". Instead, it has gradually tightened its risk control. The strict review of seller accounts has frightened many sellers, and batches of accounts have "died". Although it is still unclear what caused this situation, the seller's experience has served as a reminder to the majority of sellers that the security of accounts and goods is particularly important as the big sale is approaching. In addition to the above-mentioned sales surge that can easily be judged as fraud, what other behaviors should sellers avoid? Several behaviors that are easily judged as fraud by Amazon The following are some common situations that Amazon would consider as fraudulent activities, for sellers’ reference only. In April 2020, Amazon released an update on "price fraud", clearly stating that it will take into account factors such as rising product, shipping, and labor costs, and continue to adjust the threshold for determining "price fraud." During the epidemic, a large number of new sellers flocked to the Amazon platform to sell epidemic prevention supplies. At that time, a group of seller accounts were judged as price fraud by Amazon for violating the "fair pricing policy" and their sales rights were finally removed. A surge in sales is also a behavior that Amazon can easily determine as fraud. If a seller’s order volume and ranking increase too quickly in a short period of time, Amazon will suspect that the account has been brushing orders, and will then be warned or blocked. 3. False account information Buying and selling accounts is a common transaction in the cross-border circle, but the purchased accounts are not only less secure, but also have the risk of being determined to be fraudulent after Amazon's review. Entering a fake order number in the backend without actually shipping the goods; clicking on the shipment button on a self-shipping account but not shipping the goods; not filling in the order number when confirming shipment . These methods can easily be judged as fraud by Amazon. It can also be understood as an abuse of coupons and constitutes fraud. So what penalties and consequences will a seller face if his account is found to have committed fraud? Directly suspend the seller’s account; You have 72 hours to submit a POA; ASIN-level policy warnings and blocked listings.
Of course, being determined to be a fraud by Amazon is not completely unsolvable. Sellers must first check the cause of account death and confirm the circumstances under which their account was blocked. If sales have surged, they can submit an action plan to Amazon to appeal. If it is an account problem, they can consult the service provider for processing and avoid risks for other accounts. If the seller does not receive a response after submitting the appeal, it is recommended to try the following: 1. Politely request a response Send a follow-up email to the Seller Performance team and attach the POA as an attachment, requesting a response in a gentle manner. 2. If you can’t generate a response, push for a reply more aggressively Ask the Amazon team to follow the process they set for you when allowing appeals, ask to speak to a manager on the Seller Performance team, and submit to multiple other Amazon service team mailboxes as needed. Be sure to get more information from the Seller Performance team to use as a basis for future upgrades. The above are several behaviors that are easily judged as fraud and how to deal with them. The deadline for submitting reports for the US promotion is approaching. I hope that sellers’ accounts can continue to remain healthy and safe and welcome the promotion in the best condition. Have other sellers encountered the same situation? Feel free to share your experience in the comments section.
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