How do foreigners promote their products and generate huge sales?

How do foreigners promote their products and generate huge sales?

We all know that if you are selecting products in a red ocean, you must look for blue oceans, niche areas, and special products. So imagine, if you are going to build a dog food brand, how would you break through?

Let’s first take a look at how foreigners do marketing and promotion.


The advertising copy successfully aroused the curiosity of dog owners.

After clicking on the ad, you can see a landing page like this




Click on the page to play the video, and you will find a brief introduction of the doctor on the page, which tells about his expertise. At the same time, the video also explains relevant knowledge from the perspective of dog food.


Seeing this, do you have a feeling that this video is just to encourage dog owners to buy dog ​​food? And this doctor is very professional.

If the dog owner agrees with the doctor's point of view (if I were a dog owner, and there was a way to slow down the aging of dogs, I would probably try it), he would most likely click Next step. This is a questionnaire survey. You can also skip it.


Then you can buy it as a one-time purchase or as a subscription.


There is also a video of the buyer’s show on the checkout page.


And some frequently asked questions.


After reading the whole process, you will feel that the foreigner is very awesome. He does not promote from the product perspective. If he promotes directly from the product perspective, dog owners will not trust this new brand. Especially dog ​​food. From the emotional perspective and the dog's health perspective, this problem is avoided.

Then, from the story on the landing page to the promotion of the video, it is linked to one another. Expert profiles, questionnaires, buyer shows, FAQs and other details are all included. The entire shopping process is done to the extreme. After seeing the end, the order rate of users increases rapidly.

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