The $600 weekly unemployment benefit program for Americans expired at the end of July. I believe that many sellers have felt the pain brought about by the plunge in orders recently.

In the seller communication group, one seller said: I don’t care whether Americans are free, I only care whether Americans are rich.

Now the good news has come: starting from August 1, the United States will extend the payment of additional unemployment benefits, and it is expected to provide an additional $400 in unemployment benefits per week.

Americans have money now, and sellers have a chance to make a lot of money. In addition to Americans giving out money, Prime Day in the US also brought good news.

News about the delay of Prime Day has been circulating for several months. Now, with the launch of the Prime Day event application guide on Amazon Japan, Europe, and the United States, it means that Amazon has finally released relevant information about Prime Day.

In this article, we will sort out the current official news and related strategies about Prime Day for sellers.

Guide to applying for Prime Day events in the US, Japan, and Europe

The Prime Day event submission guide page of Amazon Japan, Europe, and the United States provides the information sellers need to submit Prime targeted coupons and Prime exclusive discounts for Prime Day, including submission time nodes, submission requirements, submission methods, and FBA warehousing deadlines.

Direct links to each site:

US Prime Day application guide: https://sellercentral.amazon.com/gc/sell-online/na-merchandising

Japan Prime Day event application guide: https://sellercentral-japan.amazon.com/gc/sell-online/jp-merchandising?

European Prime Day Learning Center: https://sellercentral-europe.amazon.com/gc/sell-online/primedaylp?preview=true&ref_=xx_swlang_head_xx&mons_sel_locale=zh_CN&languageSwitched=1

I believe that what sellers are most concerned about is the Prime Day situation on the US site. Here are a few key deadlines for you:

1. The registration deadline for the Member Day coupon event is August 28.

2. Registration for exclusive Prime Day discounts ends on September 25th.

3. FBA warehousing deadline is September 11.

Regarding the previous rumor that "Prime Day in the United States will last for a month", the backstage explained the time issue of this table in this official announcement. This table is not the duration of each Prime Day activity, but the registration period for Prime Day Coupon .

That is to say, Amazon has not officially announced the date of Prime Day 2020 so far , but Amazon officials have also stated that they will share more details as soon as possible. Therefore, sellers can continue to pay attention to the declaration guide page and check the updates of relevant policies first-hand.

So what do sellers need to do to prepare for Prime Day?

Placing advertisements in advance allows sellers to understand the effect of keyword placement in real time based on the placement report, and make timely modifications and adjustments.

This will help you predict the most effective keywords and identify the most seasonally relevant ASINs.

Prime Day means huge traffic, and tens of millions of Prime members will place orders on Prime Day.

The conversion rate on Prime Day is very high. Of course, this is inseparable from a substantial increase in the overall budget. Sellers need to adjust their budgets in a timely manner according to keywords to achieve more exposure.

You can turn on the Bidding+ feature to increase competitiveness and achieve good ad placement.

The earlier you work on deal resources, the better . This way, your product brand and information will appear in Google, and users can see it with just one search. They can also learn about your product’s off-site activity information and status, and warm up for Prime Day .

Here is a little trick. You can create a discount code with the same price as Prime Day one week before Prime Day. Set the discount code time to end before Prime Day. Why do we do this? It is to improve the ranking of our products as much as possible before Prime Day, so that they can be selected by Amazon for off-site promotion. If they can be selected, the effect will be very ideal.

Of course, in addition to deal resources, you can also think divergently and prepare some other off-site promotion methods.

The above is the relevant information about Prime Day and how to prepare for it. I hope all sellers will continue to pay attention to the relevant information about Prime Day and prepare for Prime Day in advance through various strategies to welcome the explosion of orders!

Text ✎ Xiyue/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.