Confusing behavior! Amazon sellers’ brands were removed and A+ disappeared...

Confusing behavior! Amazon sellers’ brands were removed and A+ disappeared...

During this period, a series of actions by Amazon have made the cross-border trading community very uneasy. First, sellers were sentenced to account association, and then more and more accounts were blocked for selling counterfeit goods, infringement, second-hand goods, etc. Recently, many sellers have received warning letters from Amazon for manipulating reviews.

 
Some sellers speculated that this was Amazon's crackdown on sellers' violations before the peak season, and there might be a possibility of misjudgment. But recently, some sellers were once again confused by Amazon's operation. Their accounts did not violate the rules, but their brands were removed? What was Amazon's reason this time?
 

Many sellers’ brands have been removed


Recently, a seller revealed that he logged into his account normally without receiving any emails or performance notifications from Amazon, and found that the brand had been removed and could not be re-registered.

It is understood that the seller's account is a new account and no orders have been placed or shipped yet. The brand it has registered is an independent brand, not an authorized brand, and it has been successfully registered for more than one month.
              ▲ The picture comes from the seller's contribution    
       
In fact, such incidents do not only occur to individual sellers. The editor found that this situation had occurred as early as May, and the reason why the brand was removed was unknown.
                      
            ▲ The picture comes from Zhiwubuyan      
     
In the communication group, many sellers reported that their successfully registered brands were removed, and the situations of these sellers were roughly the same. They did not receive any notification from Amazon, and the background showed that no brands were registered.
                     
     ▲ The picture comes from the seller communication group      

      

This brand removal incident involved both new and old accounts, and sellers on both the US and European sites were affected. One can’t help but wonder why a brand that had been successfully registered suddenly disappeared?
 

Unable to query the reason for removal


Some sellers tried to open a case in the backend to inquire about the reason why the brand was removed, but did not receive a response about the specific reason. Some sellers also contacted the seller support team, and the response they received was also to contact the brand team.
        
     ▲ The picture comes from the seller communication group      
       
In addition, the sellers reported that no matter how they opened a case (in Chinese or English), the customer service told the sellers to contact the brand team through the link. However, the sellers said that it was impossible to get a response by contacting the brand team through the link.
       
       
Without any notice, Amazon's wave of brand removals has left sellers scratching their heads. Currently, many sellers say that opening a case or re-registering or changing accounts cannot solve this problem, and some sellers' A+ has also disappeared...
                    
     ▲ The picture comes from the seller's contribution      
       

Brand cannot be re-registered


Currently, on the seller's backend brand registration page, it shows that the seller has not registered any brand. The seller tries to re-register the brand, but gets an error message from Amazon: Thank you for your interest in Amazon Brand Registry. Currently, we cannot approve your application because it has been registered.
               
It is known that the seller has successfully registered the brand one month ago, but the Amazon backend shows that the seller has not registered any brand and that the brand has been registered. So who registered the brand? Did the registered brand sneak away?
               
At present, sellers cannot find out the reason why their brands were removed, nor can they re-register, and are in a state of confusion.
 

Importance of Brand Registration


For sellers, brand is a shortcut to gaining consumers’ familiarity and trust. Amazon brand registration has the following main advantages:
1
Accurate brand display

Once registered, it will give you greater influence and control over your brand's product listings on Amazon.

2
Powerful search tools

Amazon Brand Registry makes it easy to find content across different Amazon stores. Search for content using images, keywords, or bulk ASIN lists, and report suspected violations through a simple process.

3
Actively protect your brand

Automatic protection uses information about your brand to proactively remove allegedly infringing or inaccurate content. The more information you provide, the more it can help you use Brand Registry to help you protect and enhance your brand experience.

In today's fierce competition and follow-selling craze on Amazon, Amazon Brand Registry helps protect merchants' intellectual property rights and provide buyers on Amazon with an accurate and reliable shopping experience. If a seller's brand is removed, there may be risks of infringement and follow-selling , which will bring a lot of inconvenience and trouble to the seller.
 
Faced with the sudden removal of their brands, sellers are still at a loss. If any seller has encountered the above situation or can provide a feasible solution, please leave a message in the comment area.

Text✎ Yi Xin/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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