How do Amazon sellers prepare for the peak season during the pandemic?

How do Amazon sellers prepare for the peak season during the pandemic?

2020 was a difficult year for cross-border sellers. The epidemic brought various uncontrollable factors. Keywords such as masks, FBA warehousing restrictions, and account suspension shocked sellers. However, it was also because of the epidemic that e-commerce achieved significant growth and the number of new customers increased significantly.

 
Although there is the variable of the epidemic, the year-end peak season still needs to be celebrated. Now there are still two months to go before the peak season, and sellers need to make plans in advance to ensure that consumers have a satisfactory experience while controlling costs.
 
Let’s discuss what preparations sellers need to make↓↓↓
 
Consider your fulfillment plan

One of the biggest lessons the epidemic has brought to sellers is logistics. Affected by the epidemic at the beginning of this year, Amazon restricted the types of products entering FBA warehouses and stopped accepting non-essential goods , causing many FBA sellers to complain.
 
Although Amazon has lifted the restrictions, in July, Amazon announced that in order to provide customers with as many products as possible during the peak season, the US site will impose ASIN-level quantity restrictions on FBA products. If the number of products in the seller's warehousing plan exceeds the maximum shipment quantity of ASIN, it may not be possible to create a shipment for the product.
 
In addition, the US site has adjusted the standard value of the Inventory Performance Index (IPI) score to 500. From August 16, 2020 to the end of this year, sellers with scores below 500 will have storage restrictions.
 
For sellers, although FBA delivery is more convenient, the disadvantage is that it is subject to Amazon's restrictions. If you only use FBA, you may lose income opportunities if there are policy adjustments.
 
Therefore, it is best for sellers to prepare other logistics channels and combine FBA with other logistics channels to ensure that your business runs normally during the peak season.
 
Maximize the optimization of background keywords

In-site search has a vital impact on sellers' sales. How can consumers enter keywords and discover your products? In addition to optimizing the product details page, background keywords also need to be paid attention to.
 
Backend keywords are not displayed on the frontend, but they can ensure that customers who search for the same keywords can see your products. Amazon stipulates that the length of backend keywords is 250 bytes. Here are some key points and precautions for filling in backend keywords:
Note:

Do n’t repeat keywords, including those already used in the title and description.

Do not use punctuation marks. You can use spaces to separate words.

Do not use both the singular and plural forms of a word; use only one form.

· Don't use words like "a", "and", "for", "with", etc. Using these words will only waste bytes. · Don't include any subjective descriptions such as "popular", "cheapest", "effective", etc.

List the keywords that can describe your product. Sellers can download the keyword report in the background to find those keywords related to your product and ranked high.


After filling in the keywords, you can copy the background keywords and the product’s ASIN to the front-end search bar to check whether the keywords are indexed by Amazon. If they appear, it means they are indexed.
 
Make a product video in advance

Professional pictures are a must for every listing, as they help customers understand the product. In addition to high-quality pictures, videos are also one of the best ways to showcase your product, and videos are more intuitive than pictures.
 
Professional videos are one of the best ways to make sellers stand out. According to PPC Protect, 96% of people think videos are helpful in online shopping decisions, and people who watch videos are 1.7 times more likely to buy products than those who don’t.
 
Sellers do not necessarily need professional equipment to shoot videos, a mobile phone can also complete the task. When shooting videos, pay attention to the following points:
Don’t let the background distract users from your product .
Remember to use a tripod. A tripod can keep the picture stable. Make sure the lens is stable and does not shake.
Generally , shoot products at a horizontal angle.
Pay attention to lighting conditions and avoid looking the lens directly into the sun or windows.
 
Video editing software can use apps such as Quik and iMovie.
 
With external traffic

For Amazon sellers, the more traffic the better. In addition to the platform’s own traffic, sellers can also use external traffic to increase listing exposure and conversion rates.
 
Amazon sellers can attract traffic in the following ways:

·   Affiliate marketing. Affiliate marketing is one of the most common external traffic methods used by Amazon sellers. Sellers can search for product-related websites and contact well-known bloggers or influencers in your product category to develop a product promotion plan with them. If the seller has his own website, he can sign up for Amazon affiliate marketing and promote his own products.


Social media marketing. If you already have an FBA account, you can create social media promotional coupons in Advertising > Promotions, and then post them on social media platforms such as Facebook and Instagram to attract traffic.


·   Off-site deals. Common off-site deal sites include Slickdeals, Dealnews, Snagshout, Jump Send, etc.

 
The above are some of the preparations that sellers can take when preparing for the peak season. The last but not least, always pay attention to Amazon’s policy changes, abide by Amazon’s rules, and avoid having your account frozen at all costs.

Compiled by ✎ Mary/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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