What is Q&A (Customer Questions & Answers)? Q&A (Customer Questions & Answers) Review

Q&A, also known as Customer Questions & Answers, is a platform for sellers and customers on Amazon to communicate.

importance

As reviews become more difficult to obtain, sellers who want to keep their listing pages active must start with Q&A, and the weight of Q&A is getting higher and higher!

1. Amazon is now strictly investigating fake orders, so it is no longer realistic to keep the page active by adding fake reviews.

2. Q&A is the best section to keep the listing active, and Amazon does not conduct strict inspections on this section. 3. According to Amazon's A9 algorithm, Q&A is one of the important factors for Amazon's product search ranking, which plays a great role in improving the conversion rate of the listing page.

How to query or ask questions and answer questions in Q&A

1. Query and ask questions:

• Click on a product details page and go to “Customer Questions & Answers”.

• Enter the keywords you are concerned about in the search box, such as "battery".

• After entering a keyword, Amazon will automatically search for the most relevant questions and answers in the Q&A; it will even show customer reviews that contain the keyword. The more keywords and more detailed they are in the Q&A and reviews, the higher the matching accuracy. Please note that the results that appear are only the most relevant part of the page, not all of it.

• Buyers can click Ask the Community to ask questions. As long as they have logged into their Amazon front-end account, they can directly enter the questions in English.

2. Answer questions

• Under Q&A, click "See more answered questions (XX)" until you see "See all questions (XX)", then you can answer the questions.

• Customers generally need to log in to the Amazon front desk to reply, and sellers can receive customer questions in the customer service email associated with the background. By clicking the "Reply Question" button, they can reply as a "seller."

How to improve the weight of Q&A?

1. Increase the number of Customer Questions & Answers, especially for new products. The more the number, the higher the activity, which is very helpful for the listing. Generally, more than three Q & A will be automatically placed below the product listing title by Amazon. If there are less than 3, it will not be displayed.

2. Ask questions to buyers who have placed fake orders before, and ask the buyers to answer the questions. The seller’s own answers are not very convincing.

3. The seller registers a buyer’s account to ask and answer questions by himself (pay attention to the IP address).

4. Make sure both questions and answers contain multiple product main keywords.

5. Pin one or two important Q&A posts to the top and increase their popularity. This is most important for page conversion rate.

Just like the accumulation of reviews, Q&A also requires long-term persistence, which is also in line with Amazon's rules for listing rankings, so when it is dangerous to brush reviews, you might as well try brushing Q&A. If you really want to brush orders or brush Q&A, we suggest: find reliable resources, real buyer accounts, real manual brushing orders, real transactions, guaranteed security, keep the review rate at 50% (you can also brush Q&A), and reasonably control risks. After all, a high review rate is easy to be investigated.

What questions can’t be asked in Q&A?

1. Amazon has the right to remove posts that contain any of the following topics: ① Topics related to shipping and delivery ② Product supply levels ③ Specific information about the order ④ Customer service topics ⑤ Topics that do not comply with Amazon’s “Customer Discussion” rules.

2. Amazon prohibits external links in Q&A.