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On Amazon, many categories have sales restrictions. Sellers who want to sell these categories must apply to Amazon and meet certain requirements before they can be approved.
Amazon restricts sales of products
Restricted categories are usually more expensive, rare, or sensitive in nature and safety. Restricted categories on Amazon include:
Why are categories restricted for sale?
Usually, the categories that are restricted from sale are relatively niche or more expensive. In addition, the reasons why products are restricted from sale include:
Certain products are more susceptible to fraud, such as sports memorabilia, where 50-80% of products sold are counterfeit. A bad customer experience can damage a company’s reputation. By restricting certain categories and reducing counterfeits and low-quality products, Amazon can protect consumers and also benefit their brand image, which is a win-win situation. Some categories pose safety or health risks. Poor quality, counterfeit auto parts can cause a car to malfunction, and homemade wine can make people sick, so these categories must be strictly separated. So how can sellers obtain the sales rights of these restricted categories? Let’s analyze them one by one. How to obtain sales rights for restricted categories
To obtain permission to sell in a restricted category, please read the following steps carefully. Each category has different requirements, so if you plan to sell in multiple restricted categories, consider creating a spreadsheet for each category so that you don’t get confused.
△ Need approval △ Professional sellers only Automotive & Powersports is a very broad category that includes tires, car batteries, EPA-certified portable fuel tanks, etc. You need to meet the following qualifications to sell in this category on Amazon: Sellers must have an independent website or be a professional seller in good standing. If the auto parts manufacturer uses UPC, sellers must list the UPC when listing their products. Ensure that automotive products comply with various laws and regulations. If the product has been refurbished, this needs to be stated in the description and the product must have a warranty. The type of warranty needs to be clearly stated in the description. Product images do not contain any offensive content
△ Professional sellers only Amazon Business is an e-commerce platform launched for B2B sellers. To be eligible to sell B2B products, you need to meet the following requirements: To have an Amazon professional seller account, you need to set up your business information and fill in your company background. After creating your profile, you can start uploading products in bulk and selling them.
△ Professional sellers only To control quality, Amazon limits the number of new sellers who can apply to sell collectible coins. To be eligible to apply, sellers must meet the following criteria: Add your website and product links; Coins must come from a legally recognized government mint or be stamped by an approved grading agency; You must be a member of the Professional Coin Grading Service (PCGS), the Industry Council of Tangible Assets (ICTA), the Professional Numismatists Guild (PNG), or the Numismatic Grading Company/Paper Money Guarantee (NGC/PMG); 70% of the store's inventory must be graded by PCGS or NGC or other legitimate government agencies. If it is government minted coins, it must be in the original packaging; If you are selling precious metals, you must have an anti-money laundering plan and provide a copy to Amazon if necessary; Coins priced above $1,500 must be graded and certified by PCGS or NGC before they can be listed; If the coin has not been professionally graded, this should be stated in the description.
△ Professional sellers only Fashion jewelry is different from fine jewelry in that the former usually costs less, while fine jewelry is mainly made of precious metals and gemstones. Selling second-hand products is not allowed The product must be genuine and have a warranty Jewelry without a brand needs to be stated on the product page Branded jewelry needs to list the manufacturer’s UPC code on the product page Products must comply with Amazon’s jewelry quality assurance standards, as well as the Federal Trade Commission’s jewelry guidelines and other regulations. Product images need to meet Amazon’s jewelry-specific standards Product descriptions and images must not contain any inappropriate material
△ For professional sellers only The requirements for fine jewelry and fashion jewelry are the same. If you sell jewelry made of metals or gemstones, then you can apply to sell fine jewelry.
△ Professional sellers only If you plan to sell art on Amazon, you need to get approval from the platform. Although Amazon does not list detailed requirements, you must prepare a certificate for your work. If you have opened other stores, you can send the store link to Amazon.
△ For professional sellers only To apply to sell in this category, sellers need to: Provide Amazon with all the information about the products you sell. Sell new products, not second-hand products.
This category also limits the number of new sellers. To be eligible, sellers must: Be a professional seller; All products comply with local, state, federal and international regulations.
Luggage & Travel Accessories To apply to sell in this category, sellers must apply for a professional seller account and meet the following requirements: All products of major brands must have UPC codes and they need to be listed when they are listed; The sale of counterfeit goods is not allowed, all products must be authentic; Selling used products is not permitted.
Only qualified professional service personnel can provide this service on Amazon. To apply to open a store, professional service personnel must:
Shoes, Handbags & Sunglasses To apply to sell in this category, you must be a Professional Seller, and: - You need to prepare a website or use an image hosting service so that Amazon can see the products you want to sell.
- UPC codes must be posted when selling big-name products;
- No counterfeit products may be sold;
- Descriptions and images must not contain obscene or offensive content.
- Sellers need to contact Amazon to obtain permission to sell sports collectibles;
- League-specific products, you need league approval to sell;
- The seller must also ensure the authenticity of the certificate.
You must be a professional seller to apply, and you must also meet the following conditions: The order cancellation rate does not exceed 2.5%; The delayed shipment rate does not exceed 4%; The order defect rate does not exceed 1%.
To apply to sell watches, you must meet the following conditions: You must have a website or use an image hosting service to facilitate Amazon to view your products; It must be a new product; Must have the manufacturer's UPC code; It must be genuine, not a counterfeit product; The images comply with Amazon's regulations; Product listings must not contain offensive or inappropriate content.
What if my sales application is rejected?
Anyone can be rejected by Amazon for selling restricted categories. If you are rejected, don’t be too disappointed. You can increase the chances of your application being approved by taking the following measures:
If you are a new seller, you may not be able to pass your application without sufficient data. When your application is rejected, you may want to accumulate some sales history for your product to increase the chances of passing it later. Research your suppliers to make sure they are reputable, and always do your research beforehand when you are looking for a new supplier. Check the quality of your product. If the quality of your product is poor, it will not be easy to pass the application. If you are a brand new brand, you may not have enough reputation. Try to encourage consumers to leave reviews after purchasing your products.
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