Amazon US consumption trends and product recommendations

With Prime Day approaching, today I would like to share with you the consumption trends and product recommendation report of the US site.

As the country with the largest gardening market, the United States has a deep-rooted gardening culture, and people actively pay attention to and participate in gardening activities. American families generally have their own gardens where they can grow plants and vegetables. This gardening craze is driving continuous innovation in related markets and industries.

Americans are very interested in home gardening. As of April 2024, the United States was the most popular search for the global topic #home garden , followed by the United Kingdom and Canada. Among the discussions of related topics, topics such as gardening product brands, plants and soil are growing.

According to Monrovia’s 2024 survey data, many U.S. consumers consider gardening a positive activity. 50% of homeowners believe that gardening is beneficial to their mental health and well-being. 39% of homeowners strongly agree that planting and working outdoors makes people feel energized and rejuvenated.