What is HYPR? HYPR Review

Founder of HYPR

Gil Eyal - Co-founder and CEO

Gil Eyal is CEO and co-founder of HYPR, based at HYPR's headquarters in New York City.

Under Jill’s direction, HYPR has a client base of more than 100 Fortune 500 brands and 100 of the world’s largest advertising and PR agencies, including LVMH, Next Models, Levi Strauss, Hearst Magazine, Calvin Klein, Time Inc., and Estée Lauder.

Gil is a pioneer in the influencer space, having worked on projects for mainstream talent such as Pitbull, Drake Bell, Kris Allen, and Daughtry (Acento Digital Media), as well as social media stars such as Nash Grier, Cameron Dallas, Bart Baker, Carter Reynolds, and Hayes Grier (26 MGMT).

Gil also served as COO of early player photo sharing app Mobli Media, where he worked with the world’s biggest stars including Leonardo DiCaprio, Tobey Maguire, Serena Williams, Lil Wayne and Lance Armstrong.

Gil, who was named one of the top 10 Israelis influencing the New York tech community in 2016, holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Laws from Bar-Ilan University in Israel.

Guy Tamir - Co-founder and CTO

Guy Tamir is CTO and co-founder of HYPR.

Tamir started coding at the age of 12 and was hand-selected after graduating from high school to join Mamram, the central computing systems unit of the Israel Defense Forces (IDF), which is considered one of the most elite technical professionals in the world. After four years at Mamram, Tamir served as a team leader in the IDF's technical department for two years.

With aspirations to create his own startup, Tamir was introduced to HYPR co-founder Gil Eyal in 2013. Based at HYPR’s state-of-the-art R&D center in Tel Aviv, Tamir leads a team of 10 highly trained engineers and data scientists responsible for developing unique advanced algorithms to extract audience analytics data from every social influencer account in the world.

HYPR Company Introduction

Founded in 2013, HYPR’s search engine provides profiles and audience demographics for more than 10 million influencers using its Smart Index.

HYPR Basic Information

Over 30% of the world's largest brands, agencies, and influencer marketing platforms trust HYPR's data.

HYPR's services are now consumed by over five hundred brands, agencies, and influencer marketing platforms.

HYPR released the Influencer Audience API in January 2017, allowing dozens of influencer marketing platforms to power influencer discovery and audience demographics data through HYPR.

HYPR launched a beta version of its campaign measurement tool in May 2017, the only solution in the world that provides participants with audience demographic data and real-time tracking of influencer campaigns.

HYPR automates influencer discovery by narrowing down millions of options to the most actionable and relevant ones in seconds.

HYPR Operating Rules

Analyze influencer data, audience, and conversion rates. Filter from 12 million influencers on social media platforms with over 25 filter options - audience age, gender, income, location, and more. Narrow down further using metrics like audience health, engagement rate, and content quality.

Most platforms calculate the reach of a group of influencers by adding up their entire follower count, but Hypr's emphasizes that there will be some overlap in followers among a group of influencers. Hypr's audience measurement tool takes into account all the overlaps between them and provides the true reach of a selected influencer.

HYPR Honor

HYPR is the winner of the 2019 Digiday Best Content Marketing Technology Platform Award

2018 Martech Award for Best Influencer Marketing Management Platform

2017 International Performance Marketing Award for Best Saas/Tracking Platform

2017 MarCom Outstanding Print Media/Print Creativity/Editorial Award

2017 Digiday Top Boss Award honoring technology industry CEO Gil Eyal