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It is learned that Amazon founder Jeff Bezos will fly into space from Texas on July 20 aboard Blue Origin's New Shepard spacecraft. I believe many sellers have heard of this, and some sellers even joked: If my brother-in-law can go to heaven, all the sellers here are responsible. However, a petition was soon launched on Change.org, hoping that Bezos would not return to Earth after being sent into space next month. As of Tuesday morning, the petition had been signed by nearly 7,000 people. My brother-in-law may be feeling cool in heaven, but the cross-border sellers on the ground are feeling hot and restless, especially the top sellers who have been "frequently in trouble" in recent days. Their worries are like weeds that cannot be burned out. Zebao's parent company responded to the account suspension incident On the afternoon of June 16, three brand stores under the cross-border e-seller Zebao were suspended from selling by Amazon, which also conducted follow-up reports on the matter. Just as small and medium-sized sellers were enjoying the spoils, yesterday morning, Zebao’s parent company, Xinghui Precision, issued an announcement, officially responding to the basic situation regarding the account blocking incident. Xinghui Co., Ltd. stated that some stores involved in the three brands RAVPower, Taotronics, and VAVA under its subsidiary Shenzhen Zebao Innovation Technology Co., Ltd. were suspended from sales by the Amazon platform on June 16, 2021. After investigation, it may be that some products gave away gift cards, which was suspected of violating Amazon platform rules. The most direct impact of account suspension is the company's cash flow and performance, which is also the part that the public is most concerned about. In this regard, Xinghui Co., Ltd. stated in the announcement: From January 1, 2021 to June 15, 2021, the operating income of the above-mentioned affected stores accounted for approximately 10% of the company's operating income on the Amazon platform. 31% , the company's precision hardware business is operating normally, other brands under the e-commerce business are operating normally, and offline channels are not affected. Although Xinghui shares stated in the announcement that the company's business is operating normally, Amazon sellers should all know how much impact the account suspension has on the company's business as Prime Day approaches. In addition, the operating income of the three closed stores accounts for 31% of the company's revenue on the Amazon platform, and the losses are imaginable. At the same time, since yesterday, the stock price of Xinghui Co., Ltd. has shown a downward trend, falling from 14.35 on the 15th to 12.19 today. Xinghui Holdings also explained its next steps in the announcement: it has established an emergency response team and hired lawyers to assist in communicating with the Amazon platform, actively coordinating and appealing, and striving to resume sales of related brand stores as soon as possible. 2021 is a year in which cross-border sellers collectively feel a major earthquake. In addition to several Shenzhen sellers whose accounts were blocked by Amazon, there are also sellers who are deeply in debt crisis. The current situation is regrettable. Suppliers went to Global Easy Shopping again to collect outstanding payments Just some time ago, the controversial Global Easy Shopping was declared bankrupt by a bank. After it was revealed last year that it owed more than 3,000 suppliers, it appeared in front of the public again. Yesterday, a video went viral in the cross-border circle. The scene in the video was not unfamiliar. It was the scene where suppliers who were owed money by Global Easy Shopping came to collect the debt.
What is even more touching in this debt collection video is that one of the suppliers, in order to recover the payment for the goods, even knelt down in front of a senior executive of the company and cried, "Please give us back our money." It is understood that as early as May, Global Easy Shopping told its suppliers who owed money that it would provide a solution on June 15. However, the agreed time has passed and there is still no follow-up on the matter. In addition, the news that Global Easybuy had filed for bankruptcy had made these suppliers anxious. According to the statutory bankruptcy procedure, suppliers were at the bottom of the repayment order and were likely to not get their payments back. Therefore, the scene in the picture above of suppliers coming to the door to collect debts appeared. It is learned that Global Easy Shopping’s total liabilities in 2020 were 3,337,850,534.53 and its total net assets were -1,754,153,818.20. This huge amount of debt also includes part of the money owed by Global Easy Shopping to suppliers. These data are just a bunch of cold numbers in the report, but for suppliers who rely on the capital chain to survive, it may be their entire life. Many sellers have lamented the current situation of Global Easy Shopping: Global Easy Shopping is no longer in its heyday, will another big seller repeat the same mistakes? ▲ The picture comes from Zhiwubuyan The negative news about many big sellers in recent days has also added a layer of fog to the cross-border e-commerce industry. What will be the future direction of the cross-border capital circle? After the fall of many big sellers, will cross-border financing become more difficult in the future? Will the fall of big sellers affect cross-border financing? Some sellers believe that after several account blocking incidents, the difficulty of financing in the cross-border e-commerce industry will be greatly increased, but some sellers do not agree with this statement.
▲ The picture comes from Zhiwubuyan Many sellers have expressed their opinions on this topic. The editor summarizes three different viewpoints for reference only: Viewpoint 1: It has an impact Seller 1: The account suspension incident will have a certain impact on future cross-border financing. In the future, the investment circle’s investment decisions in the cross-border e-commerce industry will add a focus, that is, Amazon’s ability to break the circle. Seller 2: Currently, cross-border is still a relatively good track, and investors will still pay attention to it. However, they will increase the risk assessment of compliance level during project review. After all, the money earned from investment is after compliance, and their exit path is capitalization.
Viewpoint 2: Big sellers’ financing has nothing to do with small sellers Seller 1: "+1 for worrying about nothing. Capital financing allows big sellers to grow bigger and bigger. What good is that for small and medium-sized sellers?" Seller 2: This is not something I would worry about with a monthly salary of 3,000 . Viewpoint 3: How will Amazon sellers deal with themselves in the future? Seller 1: Amazon is just a platform. Don’t put all your eggs in one basket. Instead of going to great lengths to get reviews from outside the site, it is better to establish a brand official website or an independent site to bring in traffic.
Seller 2: Amazon's annual sales of tens of billions or hundreds of billions are not the ultimate goal. There are only two ways to become Amazon. One is platformization, that is, creating your own e-commerce platform; the second is branding.
Seller 3: Sellers can only reduce their reliance on the Amazon platform, build their own brand influence, and become bigger and stronger, so that they can be competitive in attracting financing. Independent stations may be an option, but sellers cannot leave their assets on the Amazon platform to be slaughtered by others. From the above opinions and cases, we can see that the future direction of cross-border e-commerce will be diversification and compliance . However, there are a thousand Hamlets for a thousand readers. What do you think of the successive demise of big sellers? You are welcome to leave your opinions in the comment section~ (Part of the content comes from Zhiwubuyan)
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