What is Open Influence? Open Influence Review

Open Influence Company Introduction

Open Influence is headquartered in Los Angeles with regional offices around the world, providing support in nearly all languages ​​and hosting events for many top brands in the industry, including Bose, Coca-Cola, Disney, Nestlé, Puma, Toyota Motor and Verizon.

Serve

Open Influence provides brands with customized end-to-end influencer marketing solutions through full outsourcing or itemized fee basis. The company's team works closely with clients to develop innovative, award-winning strategies, while its advanced audience analytics allow brands to target potential customers based on location, education background, age, gender, consumer preferences and other criteria.

How to use Open Influence

1. Open Influence’s AI uses image recognition technology to actually annotate images with descriptors, making them searchable. This makes searching very simple, and you don’t have to upload a photo of someone doing yoga to find influencers on that topic. Just type in the word yoga and other search terms, and you’ll get matching results.

2. Using hashtag searches often means wading through a bunch of content that isn’t exactly what you’re looking for. Search #yoga and you’re just as likely to see posts of people wearing t-shirts as you are to see photos of people actually practicing yoga. By using AI tagging directly on content, you can find what you’re looking for faster. The algorithm is able to tell the difference between someone wearing a t-shirt and someone practicing yoga. Once you’ve found a suitable influencer, the platform can do a related search to find other similar influencers—not just in terms of content, but in terms of audience composition.

3. Using audience psychology search is another feature of Open Influence: the platform indexes more than 20 million identified keywords for interest-based search, and these interests are only for participating users rather than all users. This means that if you search for the keyword "fashion", for example, you will not see every influencer who has published on this topic, but the influencers who are most interested in fashion and have the highest interaction.